{
  "slug": "kroger-precision-marketing-2026-09-15t15-6",
  "company": "Kroger Precision Marketing",
  "headline": "Grocer's ad business profit jumps 24% in Q2, outpacing retail.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "Digiday",
  "source_url": "https://digiday.com/media/krogers-ad-business-sees-most-profit-growth-since-2021/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/kroger-precision-marketing-2026-09-15t15-6",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · First-party data monetization · Kroger Precision Marketing\n\nGrocer's ad business profit jumps 24% in Q2, outpacing retail.\n\nfirst-party retail data is worth more than media. If you sell through Kroger, run paid campaigns inside Kroger's ecosystem (Precision Marketing) targeting repeat buyers and lookalikes, not cold audiences on Google or Facebook. The cost-per-action is lower because Kroger knows who already bought your product. You're not bidding on intent; you're bidding on proof.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/kroger-precision-marketing-2026-09-15t15-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/kroger-precision-marketing-2026-09-15t15-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/kroger-precision-marketing-2026-09-15t15-6",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · First-party data monetization · Kroger Precision Marketing\n\nGrocer's ad business profit jumps 24% in Q2, outpacing retail.\n\nfirst-party retail data is worth more than media. If you sell through Kroger, run paid campaigns inside Kroger's ecosystem (Precision Marketing) targeting repeat buyers and lookalikes, not cold audiences on Google or Facebook. The cost-per-action is lower because Kroger knows who already bought your product. You're not bidding on intent; you're bidding on proof.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/kroger-precision-marketing-2026-09-15t15-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/kroger-precision-marketing-2026-09-15t15-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/kroger-precision-marketing-2026-09-15t15-6",
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      "body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · First-party data monetization · Kroger Precision Marketing\n\nGrocer's ad business profit jumps 24% in Q2, outpacing retail.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/kroger-precision-marketing-2026-09-15t15-6",
      "chars": 279,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Grocer's ad business profit jumps 24% in Q2, outpacing retail.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nKroger's Precision Marketing advertising business saw profit grow 24% in Q2 2026, the highest growth since 2021, per Digiday.\nHere's the cool part — the lever almost everyone misses (and you don't have to): first-party retail data is worth more than media. If you sell through Kroger, run paid campaigns inside Kroger's ecosystem (Precision Marketing) targeting repeat buyers and lookalikes, not cold audiences on Google or Facebook. The cost-per-action is lower because Kroger knows who already bought your product. You're not bidding on intent; you're bidding on proof.\nWhat that means for you: first-party retail data is worth more than media. If you sell through Kroger, run paid campaigns inside Kroger's ecosystem (Precision Marketing) targeting repeat buyers and lookalikes, not cold audiences on Google or Facebook. The cost-per-action is lower because Kroger knows who already bought your product. You're not bidding on intent; you're bidding on proof.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Digiday: https://digiday.com/media/krogers-ad-business-sees-most-profit-growth-since-2021/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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