{
  "slug": "kroger-precision-marketing-2026-09-16t00-2",
  "company": "Kroger Precision Marketing",
  "headline": "Ad business profit surged 24% in Q2 — grocery's retail-media moat widens.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Digiday",
  "source_url": "https://digiday.com/media/krogers-ad-business-sees-most-profit-growth-since-2021/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/kroger-precision-marketing-2026-09-16t00-2",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Retail media monetization · Kroger Precision Marketing\n\nAd business profit surged 24% in Q2 — grocery's retail-media moat widens.\n\nretail media is not a new channel — it's the retailer taking back margin from media platforms. If you sell packaged goods, you're now negotiating with your distributor's ad platform, not just your distributor's merchandiser. Budget for it. Calculate the cost of a retail-media placement (typically 3–5% of quarterly sales for featured shelf placement) into your COGS. The traditional trade spend (slotting fees, cooperative advertising) is being replaced by performance-based ad buys on the retailer's first-party data. Don't treat it as a cost center — treat it as paid media with shelf attribution.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/kroger-precision-marketing-2026-09-16t00-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/kroger-precision-marketing-2026-09-16t00-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/kroger-precision-marketing-2026-09-16t00-2",
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      "alt_body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Retail media monetization · Kroger Precision Marketing\n\nAd business profit surged 24% in Q2 — grocery's retail-media moat widens.\n\nretail media is not a new channel — it's the retailer taking back margin from media platforms. If you sell packaged goods, you're now negotiating with your distributor's ad platform, not just your distributor's merchandiser. Budget for it. Calculate the cost of a retail-media placement (typically 3–5% of quarterly sales for featured shelf placement) into your COGS. The traditional trade spend (slotting fees, cooperative advertising) is being replaced by performance-based ad buys on the retailer's first-party data. Don't treat it as a cost center — treat it as paid media with shelf attribution.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/kroger-precision-marketing-2026-09-16t00-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/kroger-precision-marketing-2026-09-16t00-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/kroger-precision-marketing-2026-09-16t00-2",
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      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Retail media monetization · Kroger Precision Marketing\n\nAd business profit surged 24% in Q2 — grocery's retail-media moat widens.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/kroger-precision-marketing-2026-09-16t00-2",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Ad business profit surged 24% in Q2 — grocery's retail-media moat widens.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nKroger's Precision Marketing advertising business saw profit growth of 24% in the second quarter, per Digiday's report of the company's latest financial earnings.\nHere's the cool part — the lever almost everyone misses (and you don't have to): retail media is not a new channel — it's the retailer taking back margin from media platforms. If you sell packaged goods, you're now negotiating with your distributor's ad platform, not just your distributor's merchandiser. Budget for it. Calculate the cost of a retail-media placement (typically 3–5% of quarterly sales for featured shelf placement) into your COGS. The traditional trade spend (slotting fees, cooperative advertising) is being replaced by performance-based ad buys on the retailer's first-party data. Don't treat it as a cost center — treat it as paid media with shelf attribution.\nWhat that means for you: retail media is not a new channel — it's the retailer taking back margin from media platforms. If you sell packaged goods, you're now negotiating with your distributor's ad platform, not just your distributor's merchandiser. Budget for it. Calculate the cost of a retail-media placement (typically 3–5% of quarterly sales for featured shelf placement) into your COGS. The traditional trade spend (slotting fees, cooperative advertising) is being replaced by performance-based ad buys on the retailer's first-party data. Don't treat it as a cost center — treat it as paid media with shelf attribution.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Digiday: https://digiday.com/media/krogers-ad-business-sees-most-profit-growth-since-2021/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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