{
  "slug": "levain-bakery-2026-06-23t12-2",
  "company": "Levain Bakery",
  "headline": "Ice cream collabs repositioned a slow summer into new revenue stream, per Modern Retail.",
  "topic": "{Stash Edge — Bundling Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/operations/levain-bakery-is-scooping-up-summer-traffic-with-ice-cream-collaborations/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/levain-bakery-2026-06-23t12-2",
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      "body": "{Stash Edge — Bundling Play}\n◆ PLATINUM · Seasonal product collaboration · Levain Bakery\n\nIce cream collabs repositioned a slow summer into new revenue stream, per Modern Retail.\n\nMost brands see a slow season and hunker down — cut hours, reduce inventory, wait for demand to return. Levain looked at the same calendar and asked: what do people actually want in July? Then they made it. The move costs almost nothing if the partner carries the production weight, and it keeps your name in customer rotation during the dead months. By September, the buyer who discovered the ice cream collab might come back for the cookies again.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/levain-bakery-2026-06-23t12-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/levain-bakery-2026-06-23t12-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/levain-bakery-2026-06-23t12-2",
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      "alt_body": "{Stash Edge — Bundling Play}\n◆ PLATINUM · Seasonal product collaboration · Levain Bakery\n\nIce cream collabs repositioned a slow summer into new revenue stream, per Modern Retail.\n\nMost brands see a slow season and hunker down — cut hours, reduce inventory, wait for demand to return. Levain looked at the same calendar and asked: what do people actually want in July? Then they made it. The move costs almost nothing if the partner carries the production weight, and it keeps your name in customer rotation during the dead months. By September, the buyer who discovered the ice cream collab might come back for the cookies again.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/levain-bakery-2026-06-23t12-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/levain-bakery-2026-06-23t12-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/levain-bakery-2026-06-23t12-2",
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      "body": "{Stash Edge — Bundling Play}\n◆ PLATINUM · Seasonal product collaboration · Levain Bakery\n\nIce cream collabs repositioned a slow summer into new revenue stream, per Modern Retail.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/levain-bakery-2026-06-23t12-2",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Ice cream collabs repositioned a slow summer into new revenue stream, per Modern Retail.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nModern Retail documented Levain Bakery running ice cream collaborations to capture summer traffic during its historically slow season.\nHere's the cool part — the lever almost everyone misses (and you don't have to): identify your dead season by month, then invent ONE collaboration that maps your core product into the seasonal need. Levain's cookies are high-sugar, high-indulgence — perfect for embedding in ice cream or running as a summer bundle. If you sell heavy in fall/winter, run a spring collaboration 60 days before your slow season starts. Partner with a complementary brand (ice cream, iced coffee, frozen treats) and set an end date. The deadline creates urgency. Launch at 8 weeks out, pre-sell for 2 weeks, then execute the collaboration over the summer months.\nWhat that means for you: Most brands see a slow season and hunker down — cut hours, reduce inventory, wait for demand to return. Levain looked at the same calendar and asked: what do people actually want in July? Then they made it. The move costs almost nothing if the partner carries the production weight, and it keeps your name in customer rotation during the dead months. By September, the buyer who discovered the ice cream collab might come back for the cookies again.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/operations/levain-bakery-is-scooping-up-summer-traffic-with-ice-cream-collaborations/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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