{
  "slug": "litmus-2026-06-03t06-1",
  "company": "Litmus",
  "headline": "Email ROI hits $36 per $1 spent in 2025, outpacing paid channels.",
  "topic": "{Stash Edge — Email & DM Funnel}",
  "source_name": "MSN Money",
  "source_url": "https://www.msn.com/en-us/money/smallbusiness/the-crm-and-email-marketing-software-metrics-that-actually-connect-to-revenue/ar-AA227wJ5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/litmus-2026-06-03t06-1",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Email & DM Funnel}\n◆ DIAMOND · Email marketing ROI benchmark · Litmus\n\nEmail ROI hits $36 per $1 spent in 2025, outpacing paid channels.\n\nemail is a bank account of direct access. Build the list during the first 90 days of customer lifetime by offering a discount or content gate at checkout — not a pop-up, but a completion step that captures the address. Every repeat order starts with a triggered email, not a paid ad. Test a 7-day post-purchase sequence: day 1 (thank you + care instructions), day 4 (setup guide or use case), day 7 (complementary product suggestion). Measure open rate, not just click. When opens exceed 35%, you have a list segment worth re-engaging.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/litmus-2026-06-03t06-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/litmus-2026-06-03t06-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/litmus-2026-06-03t06-1",
      "chars": 1075,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Email & DM Funnel}\n◆ DIAMOND · Email marketing ROI benchmark · Litmus\n\nEmail ROI hits $36 per $1 spent in 2025, outpacing paid channels.\n\nemail is a bank account of direct access. Build the list during the first 90 days of customer lifetime by offering a discount or content gate at checkout — not a pop-up, but a completion step that captures the address. Every repeat order starts with a triggered email, not a paid ad. Test a 7-day post-purchase sequence: day 1 (thank you + care instructions), day 4 (setup guide or use case), day 7 (complementary product suggestion). Measure open rate, not just click. When opens exceed 35%, you have a list segment worth re-engaging.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/litmus-2026-06-03t06-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/litmus-2026-06-03t06-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/litmus-2026-06-03t06-1",
      "alt_chars": 1075,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Email & DM Funnel}\n◆ DIAMOND · Email marketing ROI benchmark · Litmus\n\nEmail ROI hits $36 per $1 spent in 2025, outpacing paid channels.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/litmus-2026-06-03t06-1",
      "chars": 246,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Email ROI hits $36 per $1 spent in 2025, outpacing paid channels.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nA 2025 study by Litmus documented that businesses garner an email marketing ROI of $10 to $36 per $1 spent, positioning email as the highest-return owned channel.\nHere's the cool part — the lever almost everyone misses (and you don't have to): email is a bank account of direct access. Build the list during the first 90 days of customer lifetime by offering a discount or content gate at checkout — not a pop-up, but a completion step that captures the address. Every repeat order starts with a triggered email, not a paid ad. Test a 7-day post-purchase sequence: day 1 (thank you + care instructions), day 4 (setup guide or use case), day 7 (complementary product suggestion). Measure open rate, not just click. When opens exceed 35%, you have a list segment worth re-engaging.\nWhat that means for you: email is a bank account of direct access. Build the list during the first 90 days of customer lifetime by offering a discount or content gate at checkout — not a pop-up, but a completion step that captures the address. Every repeat order starts with a triggered email, not a paid ad. Test a 7-day post-purchase sequence: day 1 (thank you + care instructions), day 4 (setup guide or use case), day 7 (complementary product suggestion). Measure open rate, not just click. When opens exceed 35%, you have a list segment worth re-engaging.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — MSN Money: https://www.msn.com/en-us/money/smallbusiness/the-crm-and-email-marketing-software-metrics-that-actually-connect-to-revenue/ar-AA227wJ5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2114,
      "limit": 0
    }
  }
}