{
  "slug": "lowes-2026-10-13t09-4",
  "company": "Lowe's",
  "headline": "Lowe's launched Black Friday deals in October, shifting the calendar.",
  "topic": "{Stash Edge — Scarcity & Drops}",
  "source_name": "Retail Dive",
  "source_url": "https://www.retaildive.com/news/lowes-launches-black-friday-deals-in-october/832730/",
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      "body": "{Stash Edge — Scarcity & Drops}\n◆ SILVER · Early holiday promotion timing · Lowe's\n\nLowe's launched Black Friday deals in October, shifting the calendar.\n\nEvery retailer will shift early next year. The operator who does it this October — before the herd moves — gets the customer while she has budget and intent. By the time everyone else publishes their October deals, you've already shipped theirs.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/lowes-2026-10-13t09-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/lowes-2026-10-13t09-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/lowes-2026-10-13t09-4",
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      "alt_body": "{Stash Edge — Scarcity & Drops}\n◆ SILVER · Early holiday promotion timing · Lowe's\n\nLowe's launched Black Friday deals in October, shifting the calendar.\n\nEvery retailer will shift early next year. The operator who does it this October — before the herd moves — gets the customer while she has budget and intent. By the time everyone else publishes their October deals, you've already shipped theirs.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/lowes-2026-10-13t09-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/lowes-2026-10-13t09-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/lowes-2026-10-13t09-4",
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      "body": "{Stash Edge — Scarcity & Drops}\n◆ SILVER · Early holiday promotion timing · Lowe's\n\nLowe's launched Black Friday deals in October, shifting the calendar.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/lowes-2026-10-13t09-4",
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      "label": "Substack · Fending",
      "title": "Lowe's launched Black Friday deals in October, shifting the calendar.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nLowe's moved Black Friday promotions forward into October, per Retail Dive, capitalizing on early holiday shopping momentum.\nHere's the cool part — the lever almost everyone misses (and you don't have to): move your biggest promotion window one month earlier than last year. Early shoppers are organized and ready to spend; late shoppers are hunting scraps and comparing aggressively. Run your scarcity drop in October, exhaust the committed buyers, then restock in November with full-price units. The operator who goes first on the calendar owns the high-intent customer.\nWhat that means for you: Every retailer will shift early next year. The operator who does it this October — before the herd moves — gets the customer while she has budget and intent. By the time everyone else publishes their October deals, you've already shipped theirs.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Retail Dive: https://www.retaildive.com/news/lowes-launches-black-friday-deals-in-october/832730/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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