{
  "slug": "m-social-collective-2026-09-01t21-4",
  "company": "M Social Collective",
  "headline": "M Social Collective hosted brand activation at Times Square during US Open week.",
  "topic": "{Stash Edge — Event & Experiential}",
  "source_name": "PR Newswire",
  "source_url": "https://www.prnewswire.com/news-releases/m-social-collective-brings-sport-wellness-and-community-to-times-square-during-us-open-week-302866847.html",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/m-social-collective-2026-09-01t21-4",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Event & Experiential}\n◆ SILVER · Event and community activation · M Social Collective\n\nM Social Collective hosted brand activation at Times Square during US Open week.\n\nThis is how brands with smaller ad budgets actually move needles—they do not try to buy attention; they architect it. M Social showed up at the right moment (US Open week), in the right place (Times Square, the highest-traffic venue in the city), alongside partners who drove their own audiences. The event was the ad. If you sell anything that touches wellness, sport, or lifestyle, you have a window this fall and winter to do this cheaper than you think—most venues drop rates after Labor Day, and most lifestyle brands are not yet live with fall activations.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/m-social-collective-2026-09-01t21-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/m-social-collective-2026-09-01t21-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/m-social-collective-2026-09-01t21-4",
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      "alt_body": "{Stash Edge — Event & Experiential}\n◆ SILVER · Event and community activation · M Social Collective\n\nM Social Collective hosted brand activation at Times Square during US Open week.\n\nThis is how brands with smaller ad budgets actually move needles—they do not try to buy attention; they architect it. M Social showed up at the right moment (US Open week), in the right place (Times Square, the highest-traffic venue in the city), alongside partners who drove their own audiences. The event was the ad. If you sell anything that touches wellness, sport, or lifestyle, you have a window this fall and winter to do this cheaper than you think—most venues drop rates after Labor Day, and most lifestyle brands are not yet live with fall activations.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/m-social-collective-2026-09-01t21-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/m-social-collective-2026-09-01t21-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/m-social-collective-2026-09-01t21-4",
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      "body": "{Stash Edge — Event & Experiential}\n◆ SILVER · Event and community activation · M Social Collective\n\nM Social Collective hosted brand activation at Times Square during US Open week.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/m-social-collective-2026-09-01t21-4",
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    "substack": {
      "label": "Substack · Fending",
      "title": "M Social Collective hosted brand activation at Times Square during US Open week.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer PR Newswire, M Social Collective held a two-day event at New York Times Square Edition uniting ATP players, wellness leaders, and sustainability partners for movement and recovery programming.\nHere's the cool part — the lever almost everyone misses (and you don't have to): use a major sporting or cultural moment as the peg for a location-based activation, and co-anchor with complementary brands. You do not own the venue or the event; you rent credibility by showing up alongside other operators in the space. Times Square Edition provided the location premium; the US Open provided the timing and the audience intent. M Social bundled them both and turned a weekend into positioning. If your brand serves athletes, wellness shoppers, or community, find one major event in your category, one premium venue in the right city, and one or two partner brands that do not compete with you. Host, do not advertise.\nWhat that means for you: This is how brands with smaller ad budgets actually move needles—they do not try to buy attention; they architect it. M Social showed up at the right moment (US Open week), in the right place (Times Square, the highest-traffic venue in the city), alongside partners who drove their own audiences. The event was the ad. If you sell anything that touches wellness, sport, or lifestyle, you have a window this fall and winter to do this cheaper than you think—most venues drop rates after Labor Day, and most lifestyle brands are not yet live with fall activations.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — PR Newswire: https://www.prnewswire.com/news-releases/m-social-collective-brings-sport-wellness-and-community-to-times-square-during-us-open-week-302866847.html.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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