{
  "slug": "macys-2026-10-24t21-7",
  "company": "Macy's",
  "headline": "Macy's revamps Santaland and returns Holiday Square to drive seasonal foot traffic.",
  "topic": "{Stash Edge — Event & Experiential}",
  "source_name": "Retail Dive",
  "source_url": "https://www.retaildive.com/news/macys-holiday-revamped-santaland/833826/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/macys-2026-10-24t21-7",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Event & Experiential}\n◆ PAPER · Holiday experiential redesign and seasonal retail attraction · Macy's\n\nMacy's revamps Santaland and returns Holiday Square to drive seasonal foot traffic.\n\nseasonal experiential installations (holiday, summer, spring) are foot-traffic accelerators that generate their own earned media. Families and influencers photograph and share the installation for free. Allocate design and production budget into one named experience per season. Make it worth visiting. Make it worth photographing. Make it news. Then layer merchandise and limited-time offers around the installation to capture the traffic.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/macys-2026-10-24t21-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/macys-2026-10-24t21-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/macys-2026-10-24t21-7",
      "chars": 1027,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Event & Experiential}\n◆ PAPER · Holiday experiential redesign and seasonal retail attraction · Macy's\n\nMacy's revamps Santaland and returns Holiday Square to drive seasonal foot traffic.\n\nseasonal experiential installations (holiday, summer, spring) are foot-traffic accelerators that generate their own earned media. Families and influencers photograph and share the installation for free. Allocate design and production budget into one named experience per season. Make it worth visiting. Make it worth photographing. Make it news. Then layer merchandise and limited-time offers around the installation to capture the traffic.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/macys-2026-10-24t21-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/macys-2026-10-24t21-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/macys-2026-10-24t21-7",
      "alt_chars": 1027,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Event & Experiential}\n◆ PAPER · Holiday experiential redesign and seasonal retail attraction · Macy's\n\nMacy's revamps Santaland and returns Holiday Square to drive seasonal foot traffic.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/macys-2026-10-24t21-7",
      "chars": 295,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Macy's revamps Santaland and returns Holiday Square to drive seasonal foot traffic.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nMacy's revamped Santaland and brought back Holiday Square to drive holiday foot traffic, per Retail Dive.\nHere's the cool part — the lever almost everyone misses (and you don't have to): seasonal experiential installations (holiday, summer, spring) are foot-traffic accelerators that generate their own earned media. Families and influencers photograph and share the installation for free. Allocate design and production budget into one named experience per season. Make it worth visiting. Make it worth photographing. Make it news. Then layer merchandise and limited-time offers around the installation to capture the traffic.\nWhat that means for you: seasonal experiential installations (holiday, summer, spring) are foot-traffic accelerators that generate their own earned media. Families and influencers photograph and share the installation for free. Allocate design and production budget into one named experience per season. Make it worth visiting. Make it worth photographing. Make it news. Then layer merchandise and limited-time offers around the installation to capture the traffic.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Retail Dive: https://www.retaildive.com/news/macys-holiday-revamped-santaland/833826/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 1806,
      "limit": 0
    }
  }
}