{
  "slug": "made-in-2026-09-09t21-3",
  "company": "Made In",
  "headline": "Instagram DMs became product development feedback loop at scale.",
  "topic": "{Stash Edge — Community Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/brands-briefing-instagram-dms-are-proving-to-be-a-gold-mine-for-product-development/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/made-in-2026-09-09t21-3",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Community Play}\n◆ GOLD · Direct message customer intel · Made In\n\nInstagram DMs became product development feedback loop at scale.\n\nyour Instagram DMs are a free, ongoing focus group. Do not outsource product development to an agency survey. Train one person to log every DM question and request into a spreadsheet by category (product feedback, feature requests, complaints, sizing questions). After 100 messages, patterns emerge. Made In used this to identify which cookware sizes and materials customers actually wanted before production. The move: assign a DM logger this week. Pick the top three product categories. Read and tag every incoming DM for one month. By month-end, you will see what customers are asking for that you are not making.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/made-in-2026-09-09t21-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/made-in-2026-09-09t21-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/made-in-2026-09-09t21-3",
      "chars": 1153,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Community Play}\n◆ GOLD · Direct message customer intel · Made In\n\nInstagram DMs became product development feedback loop at scale.\n\nyour Instagram DMs are a free, ongoing focus group. Do not outsource product development to an agency survey. Train one person to log every DM question and request into a spreadsheet by category (product feedback, feature requests, complaints, sizing questions). After 100 messages, patterns emerge. Made In used this to identify which cookware sizes and materials customers actually wanted before production. The move: assign a DM logger this week. Pick the top three product categories. Read and tag every incoming DM for one month. By month-end, you will see what customers are asking for that you are not making.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/made-in-2026-09-09t21-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/made-in-2026-09-09t21-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/made-in-2026-09-09t21-3",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Community Play}\n◆ GOLD · Direct message customer intel · Made In\n\nInstagram DMs became product development feedback loop at scale.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/made-in-2026-09-09t21-3",
      "chars": 241,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Instagram DMs became product development feedback loop at scale.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nMade In, along with Plainspeak and Springrose, turned Instagram DMs into a tool to collect feedback, talk with shoppers, and source ideas for new products, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): your Instagram DMs are a free, ongoing focus group. Do not outsource product development to an agency survey. Train one person to log every DM question and request into a spreadsheet by category (product feedback, feature requests, complaints, sizing questions). After 100 messages, patterns emerge. Made In used this to identify which cookware sizes and materials customers actually wanted before production. The move: assign a DM logger this week. Pick the top three product categories. Read and tag every incoming DM for one month. By month-end, you will see what customers are asking for that you are not making.\nWhat that means for you: your Instagram DMs are a free, ongoing focus group. Do not outsource product development to an agency survey. Train one person to log every DM question and request into a spreadsheet by category (product feedback, feature requests, complaints, sizing questions). After 100 messages, patterns emerge. Made In used this to identify which cookware sizes and materials customers actually wanted before production. The move: assign a DM logger this week. Pick the top three product categories. Read and tag every incoming DM for one month. By month-end, you will see what customers are asking for that you are not making.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/brands-briefing-instagram-dms-are-proving-to-be-a-gold-mine-for-product-development/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}