{
  "slug": "made-in-plainspeak-springrose-2026-09-09t00-6",
  "company": "Made In, Plainspeak, Springrose",
  "headline": "Emerging brands mine Instagram DMs for product development and customer insight.",
  "topic": "{Stash Edge — Community Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/brands-briefing-instagram-dms-are-proving-to-be-a-gold-mine-for-product-development/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/made-in-plainspeak-springrose-2026-09-09t00-6",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Community Play}\n◆ GRAPHITE · Customer feedback loop · Made In, Plainspeak, Springrose\n\nEmerging brands mine Instagram DMs for product development and customer insight.\n\nThe old way was to hire researchers or commission a study. The new way is to have someone read your DMs. Made In, Plainspeak, and Springrose figured out that the best product ideas come from the people already giving you money. It is not romantic, but it is real. If you are not reading your DMs for patterns, you are leaving product gold on the table. This week, designate someone to do it. Next week, you will have three product ideas you did not know existed.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/made-in-plainspeak-springrose-2026-09-09t00-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/made-in-plainspeak-springrose-2026-09-09t00-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/made-in-plainspeak-springrose-2026-09-09t00-6",
      "chars": 1102,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Community Play}\n◆ GRAPHITE · Customer feedback loop · Made In, Plainspeak, Springrose\n\nEmerging brands mine Instagram DMs for product development and customer insight.\n\nThe old way was to hire researchers or commission a study. The new way is to have someone read your DMs. Made In, Plainspeak, and Springrose figured out that the best product ideas come from the people already giving you money. It is not romantic, but it is real. If you are not reading your DMs for patterns, you are leaving product gold on the table. This week, designate someone to do it. Next week, you will have three product ideas you did not know existed.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/made-in-plainspeak-springrose-2026-09-09t00-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/made-in-plainspeak-springrose-2026-09-09t00-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/made-in-plainspeak-springrose-2026-09-09t00-6",
      "alt_chars": 1102,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Community Play}\n◆ GRAPHITE · Customer feedback loop · Made In, Plainspeak, Springrose\n\nEmerging brands mine Instagram DMs for product development and customer insight.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/made-in-plainspeak-springrose-2026-09-09t00-6",
      "chars": 300,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Emerging brands mine Instagram DMs for product development and customer insight.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nBrands including Made In, Plainspeak, and Springrose are turning to Instagram DMs to collect feedback, talk with shoppers, and source ideas for new products at scale, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): assign one person to read all incoming DMs weekly and extract the top five customer requests. Do not respond to each individually; instead, create a shared doc that lists the requests by frequency. When a request appears three or more times in a month, escalate it to product. This is a free product roadmap. Brands that source from DMs are ahead of the ones that guess. The lever is not fancy — it is consistency and attention. One person, one hour per week, reading for patterns.\nWhat that means for you: The old way was to hire researchers or commission a study. The new way is to have someone read your DMs. Made In, Plainspeak, and Springrose figured out that the best product ideas come from the people already giving you money. It is not romantic, but it is real. If you are not reading your DMs for patterns, you are leaving product gold on the table. This week, designate someone to do it. Next week, you will have three product ideas you did not know existed.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/brands-briefing-instagram-dms-are-proving-to-be-a-gold-mine-for-product-development/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2001,
      "limit": 0
    }
  }
}