{
  "slug": "major-brands-on-tiktok-shop-2026-08-03t03-2",
  "company": "Major brands on TikTok Shop",
  "headline": "Sales from major brands on TikTok Shop nearly doubled in 2025, pulling in Ulta and Sally Beauty.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Modern Retail",
  "source_url": "https://news.google.com/rss/articles/CBMiywFBVV95cUxPQ19KSFg0VlZZMDBpaDY0a0plTnloZ19TV2xXUUhXWHMwSTI0ckJ2eVExYzd1WVRiQ2V2eTJXN2FOOTJwa2VSU3BMN0tKRE9lNmxDbU5waHRqbFVyczBYNElsaHQweWltcWVMSFlLSzA0TE01VWpURkF3c1M1SFctcWlMOTl2ZTBGTHZUQk9rTF9PbW5QWVVSTTJZcWh6VzRCai1iSjhZcW1nNmxmMzFkVWkwVzNJcDNpZXZXeTJMR0hqeE42MkRfejN0MA?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/major-brands-on-tiktok-shop-2026-08-03t03-2",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Retail migration to social commerce · Major brands on TikTok Shop\n\nSales from major brands on TikTok Shop nearly doubled in 2025, pulling in Ulta and Sally Beauty.\n\nmajor retailers are prioritizing TikTok Shop inventory and marketing spend because the conversion rate and customer acquisition cost outrun paid social. If you have a product that sells in the 18-35 female demo (or any DTC beauty, wellness, or apparel under $75), TikTok Shop is no longer optional. Run a test: take your best-converting organic video, seed it to five micro-creators with direct links to your TikTok Shop storefront, measure ROAS against your last paid campaign. The baseline is 3-5x your standard paid social.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/major-brands-on-tiktok-shop-2026-08-03t03-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/major-brands-on-tiktok-shop-2026-08-03t03-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/major-brands-on-tiktok-shop-2026-08-03t03-2",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Retail migration to social commerce · Major brands on TikTok Shop\n\nSales from major brands on TikTok Shop nearly doubled in 2025, pulling in Ulta and Sally Beauty.\n\nmajor retailers are prioritizing TikTok Shop inventory and marketing spend because the conversion rate and customer acquisition cost outrun paid social. If you have a product that sells in the 18-35 female demo (or any DTC beauty, wellness, or apparel under $75), TikTok Shop is no longer optional. Run a test: take your best-converting organic video, seed it to five micro-creators with direct links to your TikTok Shop storefront, measure ROAS against your last paid campaign. The baseline is 3-5x your standard paid social.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/major-brands-on-tiktok-shop-2026-08-03t03-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/major-brands-on-tiktok-shop-2026-08-03t03-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/major-brands-on-tiktok-shop-2026-08-03t03-2",
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      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Retail migration to social commerce · Major brands on TikTok Shop\n\nSales from major brands on TikTok Shop nearly doubled in 2025…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/major-brands-on-tiktok-shop-2026-08-03t03-2",
      "chars": 292,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Sales from major brands on TikTok Shop nearly doubled in 2025, pulling in Ulta and Sally Beauty.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nModern Retail reported that major brands' sales on TikTok Shop nearly doubled in 2025, with established beauty retailers Ulta and Sally Beauty now treating the platform as a core revenue channel.\nHere's the cool part — the lever almost everyone misses (and you don't have to): major retailers are prioritizing TikTok Shop inventory and marketing spend because the conversion rate and customer acquisition cost outrun paid social. If you have a product that sells in the 18-35 female demo (or any DTC beauty, wellness, or apparel under $75), TikTok Shop is no longer optional. Run a test: take your best-converting organic video, seed it to five micro-creators with direct links to your TikTok Shop storefront, measure ROAS against your last paid campaign. The baseline is 3-5x your standard paid social.\nWhat that means for you: major retailers are prioritizing TikTok Shop inventory and marketing spend because the conversion rate and customer acquisition cost outrun paid social. If you have a product that sells in the 18-35 female demo (or any DTC beauty, wellness, or apparel under $75), TikTok Shop is no longer optional. Run a test: take your best-converting organic video, seed it to five micro-creators with direct links to your TikTok Shop storefront, measure ROAS against your last paid campaign. The baseline is 3-5x your standard paid social.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://news.google.com/rss/articles/CBMiywFBVV95cUxPQ19KSFg0VlZZMDBpaDY0a0plTnloZ19TV2xXUUhXWHMwSTI0ckJ2eVExYzd1WVRiQ2V2eTJXN2FOOTJwa2VSU3BMN0tKRE9lNmxDbU5waHRqbFVyczBYNElsaHQweWltcWVMSFlLSzA0TE01VWpURkF3c1M1SFctcWlMOTl2ZTBGTHZUQk9rTF9PbW5QWVVSTTJZcWh6VzRCai1iSjhZcW1nNmxmMzFkVWkwVzNJcDNpZXZXeTJMR0hqeE42MkRfejN0MA?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}