{
  "slug": "major-retail-brands-on-tiktok-shop-2026-08-06t06-2",
  "company": "Major Retail Brands on TikTok Shop",
  "headline": "Sales from major brands nearly doubled on TikTok Shop in 2025, drawing Ulta and Sally Beauty.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Modern Retail",
  "source_url": "https://news.google.com/rss/articles/CBMiywFBVV95cUxPQ19KSFg0VlZZMDBpaDY0a0plTnloZ19TV2xXUUhXWHMwSTI0ckJ2eVExYzd1WVRiQ2V2eTJXN2FOOTJwa2VSU3BMN0tKRE9lNmxDbU5waHRqbFVyczBYNElsaHQweWltcWVMSFlLSzA0TE01VWpURkF3c1M1SFctcWlMOTl2ZTBGTHZUQk9rTF9PbW5QWVVSTTJZcWh6VzRCai1iSjhZcW1nNmxmMzFkVWkwVzNJcDNpZXZXeTJMR0hqeE42MkRfejN0MA?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/major-retail-brands-on-tiktok-shop-2026-08-06t06-2",
  "channels": {
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Enterprise adoption and channel expansion · Major Retail Brands on TikTok Shop\n\nSales from major brands nearly doubled on TikTok Shop in 2025, drawing Ulta and Sally Beauty.\n\nmajor brands won by NOT recreating their website on TikTok Shop. Instead, they seeded product to micro-creators (10k–100k followers) and let the TikTok algorithm amplify authentic unboxings. Ulta's affiliate program on the platform outperformed their paid ads because the creator community drives discovery. This week, map your top 10 SKUs, identify 20 micro-creators in your niche with 25k–100k followers, and run a 30-day affiliate test on TikTok Shop. The payout is performance-based, so you only pay for orders traced back to their content.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/major-retail-brands-on-tiktok-shop-2026-08-06t06-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/major-retail-brands-on-tiktok-shop-2026-08-06t06-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/major-retail-brands-on-tiktok-shop-2026-08-06t06-2",
      "chars": 1237,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Enterprise adoption and channel expansion · Major Retail Brands on TikTok Shop\n\nSales from major brands nearly doubled on TikTok Shop in 2025, drawing Ulta and Sally Beauty.\n\nmajor brands won by NOT recreating their website on TikTok Shop. Instead, they seeded product to micro-creators (10k–100k followers) and let the TikTok algorithm amplify authentic unboxings. Ulta's affiliate program on the platform outperformed their paid ads because the creator community drives discovery. This week, map your top 10 SKUs, identify 20 micro-creators in your niche with 25k–100k followers, and run a 30-day affiliate test on TikTok Shop. The payout is performance-based, so you only pay for orders traced back to their content.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/major-retail-brands-on-tiktok-shop-2026-08-06t06-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/major-retail-brands-on-tiktok-shop-2026-08-06t06-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/major-retail-brands-on-tiktok-shop-2026-08-06t06-2",
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      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Enterprise adoption and channel expansion · Major Retail Brands on TikTok Shop\n\nSales from major brands nearly doubled on TikTok…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/major-retail-brands-on-tiktok-shop-2026-08-06t06-2",
      "chars": 299,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Sales from major brands nearly doubled on TikTok Shop in 2025, drawing Ulta and Sally Beauty.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Modern Retail, sales from major brands on TikTok Shop nearly doubled in 2025, with established retailers like Ulta Beauty and Sally Beauty launching storefronts, signaling mainstream retail acceptance of the platform.\nHere's the cool part — the lever almost everyone misses (and you don't have to): major brands won by NOT recreating their website on TikTok Shop. Instead, they seeded product to micro-creators (10k–100k followers) and let the TikTok algorithm amplify authentic unboxings. Ulta's affiliate program on the platform outperformed their paid ads because the creator community drives discovery. This week, map your top 10 SKUs, identify 20 micro-creators in your niche with 25k–100k followers, and run a 30-day affiliate test on TikTok Shop. The payout is performance-based, so you only pay for orders traced back to their content.\nWhat that means for you: major brands won by NOT recreating their website on TikTok Shop. Instead, they seeded product to micro-creators (10k–100k followers) and let the TikTok algorithm amplify authentic unboxings. Ulta's affiliate program on the platform outperformed their paid ads because the creator community drives discovery. This week, map your top 10 SKUs, identify 20 micro-creators in your niche with 25k–100k followers, and run a 30-day affiliate test on TikTok Shop. The payout is performance-based, so you only pay for orders traced back to their content.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://news.google.com/rss/articles/CBMiywFBVV95cUxPQ19KSFg0VlZZMDBpaDY0a0plTnloZ19TV2xXUUhXWHMwSTI0ckJ2eVExYzd1WVRiQ2V2eTJXN2FOOTJwa2VSU3BMN0tKRE9lNmxDbU5waHRqbFVyczBYNElsaHQweWltcWVMSFlLSzA0TE01VWpURkF3c1M1SFctcWlMOTl2ZTBGTHZUQk9rTF9PbW5QWVVSTTJZcWh6VzRCai1iSjhZcW1nNmxmMzFkVWkwVzNJcDNpZXZXeTJMR0hqeE42MkRfejN0MA?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}