{
  "slug": "major-soda-brands-pepsico-coca-cola-keurig-dr-pepper-2026-08-21t03-6",
  "company": "Major soda brands (PepsiCo, Coca-Cola, Keurig Dr Pepper)",
  "headline": "Soda giants add QR codes to packaging as connected-packaging standard.",
  "topic": "{Stash Edge — Packaging Play}",
  "source_name": "MSN/NBC News",
  "source_url": "https://www.msn.com/en-us/food-and-drink/beverages/major-soda-brands-to-update-packaging-to-include-qr-codes-here-s-why/ar-AA26njCZ",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/major-soda-brands-pepsico-coca-cola-keurig-dr-pepper-2026-08-21t03-6",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Packaging Play}\n◆ GRAPHITE · QR code packaging update · Major soda brands (PepsiCo, Coca-Cola, Keurig Dr Pepper)\n\nSoda giants add QR codes to packaging as connected-packaging standard.\n\nQR codes on packaging feel stale until you realize that tier-one brands are standardizing them *because* retail infrastructure is moving that way. This is a signal that connected packaging is no longer optional for new launches or premium SKUs. If you're launching in 2026 or 2027, your package design should have a QR code and a clear reason for the customer to scan it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/major-soda-brands-pepsico-coca-cola-keurig-dr-pepper-2026-08-21t03-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/major-soda-brands-pepsico-coca-cola-keurig-dr-pepper-2026-08-21t03-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/major-soda-brands-pepsico-coca-cola-keurig-dr-pepper-2026-08-21t03-6",
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      "alt_body": "{Stash Edge — Packaging Play}\n◆ GRAPHITE · QR code packaging update · Major soda brands (PepsiCo, Coca-Cola, Keurig Dr Pepper)\n\nSoda giants add QR codes to packaging as connected-packaging standard.\n\nQR codes on packaging feel stale until you realize that tier-one brands are standardizing them *because* retail infrastructure is moving that way. This is a signal that connected packaging is no longer optional for new launches or premium SKUs. If you're launching in 2026 or 2027, your package design should have a QR code and a clear reason for the customer to scan it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/major-soda-brands-pepsico-coca-cola-keurig-dr-pepper-2026-08-21t03-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/major-soda-brands-pepsico-coca-cola-keurig-dr-pepper-2026-08-21t03-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/major-soda-brands-pepsico-coca-cola-keurig-dr-pepper-2026-08-21t03-6",
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      "body": "{Stash Edge — Packaging Play}\n◆ GRAPHITE · QR code packaging update · Major soda brands (PepsiCo, Coca-Cola, Keurig Dr Pepper)\n\nSoda giants add QR codes to p…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/major-soda-brands-pepsico-coca-cola-keurig-dr-pepper-2026-08-21t03-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Soda giants add QR codes to packaging as connected-packaging standard.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPepsiCo, Coca-Cola, and Keurig Dr Pepper are updating their packaging to include QR codes, per MSN/NBC News reporting on a major industry shift toward connected packaging.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if PepsiCo and Coca-Cola are adding QR codes to every package, the infrastructure is now standardized and retailers expect it. This is not a competitive advantage anymore—it's a minimum spec. If you're in CPG or packaged goods and you don't have a QR code on your packaging, you're out of step with category expectations. The code should link to something useful: a loyalty signup, a sustainability story, a product reorder, or a recipe—not just a landing page. Test the code with one SKU, measure engagement, then roll it to the full line.\nWhat that means for you: QR codes on packaging feel stale until you realize that tier-one brands are standardizing them *because* retail infrastructure is moving that way. This is a signal that connected packaging is no longer optional for new launches or premium SKUs. If you're launching in 2026 or 2027, your package design should have a QR code and a clear reason for the customer to scan it.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — MSN/NBC News: https://www.msn.com/en-us/food-and-drink/beverages/major-soda-brands-to-update-packaging-to-include-qr-codes-here-s-why/ar-AA26njCZ.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}