{
  "slug": "major-soda-brands-pepsico-coca-cola-keurig-dr-pepper-2026-08-22t21-5",
  "company": "Major soda brands (PepsiCo, Coca-Cola, Keurig Dr Pepper)",
  "headline": "Soda brands update packaging to include QR codes for connected retail.",
  "topic": "{Stash Edge — Packaging Play}",
  "source_name": "MSN News (citing NBC)",
  "source_url": "https://www.msn.com/en-us/food-and-drink/beverages/major-soda-brands-to-update-packaging-to-include-qr-codes-here-s-why/ar-AA26njCZ",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/major-soda-brands-pepsico-coca-cola-keurig-dr-pepper-2026-08-22t21-5",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Packaging Play}\n◆ STEEL · Packaging redesign with QR code integration · Major soda brands (PepsiCo, Coca-Cola, Keurig Dr Pepper)\n\nSoda brands update packaging to include QR codes for connected retail.\n\nif you sell packaged goods or beverages, even at small scale, you do not need to redesign packaging tomorrow. But you need a QR code strategy now. Start with this: print a simple QR code on your label or secondary packaging that links to a landing page (not your homepage) with a single offer—10% off the next order, exclusive flavor access, or a limited-run collab. Measure scan rate and redemption. If scan rate exceeds 3%, redesign your packaging to make the QR code more prominent (larger, different color, human-readable text above it like 'Scan for exclusive'). If scan rate is below 1%, the offer or design is wrong; test a new offer before reprinting. This costs almost nothing now and gives you data before the big redesign.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/major-soda-brands-pepsico-coca-cola-keurig-dr-pepper-2026-08-22t21-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/major-soda-brands-pepsico-coca-cola-keurig-dr-pepper-2026-08-22t21-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/major-soda-brands-pepsico-coca-cola-keurig-dr-pepper-2026-08-22t21-5",
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      "alt_body": "{Stash Edge — Packaging Play}\n◆ STEEL · Packaging redesign with QR code integration · Major soda brands (PepsiCo, Coca-Cola, Keurig Dr Pepper)\n\nSoda brands update packaging to include QR codes for connected retail.\n\nif you sell packaged goods or beverages, even at small scale, you do not need to redesign packaging tomorrow. But you need a QR code strategy now. Start with this: print a simple QR code on your label or secondary packaging that links to a landing page (not your homepage) with a single offer—10% off the next order, exclusive flavor access, or a limited-run collab. Measure scan rate and redemption. If scan rate exceeds 3%, redesign your packaging to make the QR code more prominent (larger, different color, human-readable text above it like 'Scan for exclusive'). If scan rate is below 1%, the offer or design is wrong; test a new offer before reprinting. This costs almost nothing now and gives you data before the big redesign.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/major-soda-brands-pepsico-coca-cola-keurig-dr-pepper-2026-08-22t21-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/major-soda-brands-pepsico-coca-cola-keurig-dr-pepper-2026-08-22t21-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/major-soda-brands-pepsico-coca-cola-keurig-dr-pepper-2026-08-22t21-5",
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      "body": "{Stash Edge — Packaging Play}\n◆ STEEL · Packaging redesign with QR code integration · Major soda brands (PepsiCo, Coca-Cola, Keurig Dr Pepper)\n\nSoda brands u…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/major-soda-brands-pepsico-coca-cola-keurig-dr-pepper-2026-08-22t21-5",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Soda brands update packaging to include QR codes for connected retail.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer NBC News coverage cited in MSN, PepsiCo, Coca-Cola, and Keurig Dr Pepper are redesigning packaging to include QR codes, signaling a shift toward connected packaging that links physical products to digital content and customer data.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you sell packaged goods or beverages, even at small scale, you do not need to redesign packaging tomorrow. But you need a QR code strategy now. Start with this: print a simple QR code on your label or secondary packaging that links to a landing page (not your homepage) with a single offer—10% off the next order, exclusive flavor access, or a limited-run collab. Measure scan rate and redemption. If scan rate exceeds 3%, redesign your packaging to make the QR code more prominent (larger, different color, human-readable text above it like 'Scan for exclusive'). If scan rate is below 1%, the offer or design is wrong; test a new offer before reprinting. This costs almost nothing now and gives you data before the big redesign.\nWhat that means for you: if you sell packaged goods or beverages, even at small scale, you do not need to redesign packaging tomorrow. But you need a QR code strategy now. Start with this: print a simple QR code on your label or secondary packaging that links to a landing page (not your homepage) with a single offer—10% off the next order, exclusive flavor access, or a limited-run collab. Measure scan rate and redemption. If scan rate exceeds 3%, redesign your packaging to make the QR code more prominent (larger, different color, human-readable text above it like 'Scan for exclusive'). If scan rate is below 1%, the offer or design is wrong; test a new offer before reprinting. This costs almost nothing now and gives you data before the big redesign.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — MSN News (citing NBC): https://www.msn.com/en-us/food-and-drink/beverages/major-soda-brands-to-update-packaging-to-include-qr-codes-here-s-why/ar-AA26njCZ.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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