{
  "slug": "malin-goetz-2026-09-07t06-5",
  "company": "Malin + Goetz",
  "headline": "Tomato scent trend extends past summer with sustained sales.",
  "topic": "{Stash Edge — Brand-Story Play}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/beauty/at-malin-goetz-tomato-girl-summer-is-still-going-strong/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/malin-goetz-2026-09-07t06-5",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Brand-Story Play}\n◆ STEEL · Long-tail seasonal product durability · Malin + Goetz\n\nTomato scent trend extends past summer with sustained sales.\n\nwhen a seasonal trend hits your category, don't place one big production order for summer. Place a smaller standing order that covers baseline demand plus growth, and let the product live in your assortment year-round. Monitor the velocity every 30 days. Email the customer who bought it in June a retention message in January. The tomato candle isn't seasonal — the trend was. The product can live forever if you don't treat it like a trend.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/malin-goetz-2026-09-07t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/malin-goetz-2026-09-07t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/malin-goetz-2026-09-07t06-5",
      "chars": 1004,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Brand-Story Play}\n◆ STEEL · Long-tail seasonal product durability · Malin + Goetz\n\nTomato scent trend extends past summer with sustained sales.\n\nwhen a seasonal trend hits your category, don't place one big production order for summer. Place a smaller standing order that covers baseline demand plus growth, and let the product live in your assortment year-round. Monitor the velocity every 30 days. Email the customer who bought it in June a retention message in January. The tomato candle isn't seasonal — the trend was. The product can live forever if you don't treat it like a trend.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/malin-goetz-2026-09-07t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/malin-goetz-2026-09-07t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/malin-goetz-2026-09-07t06-5",
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      "body": "{Stash Edge — Brand-Story Play}\n◆ STEEL · Long-tail seasonal product durability · Malin + Goetz\n\nTomato scent trend extends past summer with sustained sales.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/malin-goetz-2026-09-07t06-5",
      "chars": 258,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Tomato scent trend extends past summer with sustained sales.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nMalin + Goetz launched a Tomato candle in 2020 and the vegetal scent trend has sustained far beyond the typical seasonal window, per Glossy.\nHere's the cool part — the lever almost everyone misses (and you don't have to): when a seasonal trend hits your category, don't place one big production order for summer. Place a smaller standing order that covers baseline demand plus growth, and let the product live in your assortment year-round. Monitor the velocity every 30 days. Email the customer who bought it in June a retention message in January. The tomato candle isn't seasonal — the trend was. The product can live forever if you don't treat it like a trend.\nWhat that means for you: when a seasonal trend hits your category, don't place one big production order for summer. Place a smaller standing order that covers baseline demand plus growth, and let the product live in your assortment year-round. Monitor the velocity every 30 days. Email the customer who bought it in June a retention message in January. The tomato candle isn't seasonal — the trend was. The product can live forever if you don't treat it like a trend.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/beauty/at-malin-goetz-tomato-girl-summer-is-still-going-strong/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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