{
  "slug": "marketing-dive-brands-winning-2026-holiday-2026-09-14t21-7",
  "company": "Marketing Dive (brands winning 2026 holiday)",
  "headline": "Brands run early holiday campaigns and personalized bundles to secure 2026 season.",
  "topic": "{Stash Edge — Bundling Play}",
  "source_name": "Marketing Dive",
  "source_url": "https://news.google.com/rss/articles/CBMiugFBVV95cUxQMXllaHl6d3JWd1BKVURvdDd6QlZod1VYR3NpaDNSSHhhLV90VGlOc0RHcGtvR1MxdWJLOThfbElmdFFBSVJZblJlbUh4czRYNVZuNWE2d0xzUzZ1VTlBV1ZHNmNrZWhDeUpsQzNfYXN3SVNHYmFaSjBDZklVX0FEUERJZDNZZlVxcEhsWEtoVGFjX3AwbzljZzBoVndKLWMteWQ1MEJzUkJDblBnZUhyVTlXeWlOaHdCcEE?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/marketing-dive-brands-winning-2026-holiday-2026-09-14t21-7",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Bundling Play}\n◆ PAPER · Early holiday preparation and bundling strategy · Marketing Dive (brands winning 2026 holiday)\n\nBrands run early holiday campaigns and personalized bundles to secure 2026 season.\n\nThe holiday season is a logistics game disguised as a marketing game. Brands that win are the ones that mapped bundle combinations, tested demand, and locked supply chains by August. If you have not already tested your holiday bundles and messaging, you are late. The smart move is to start now with a small cold audience, measure what sticks, then scale into October and November with confidence. Most brands spray and pray in November; winners prepared in July.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/marketing-dive-brands-winning-2026-holiday-2026-09-14t21-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/marketing-dive-brands-winning-2026-holiday-2026-09-14t21-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/marketing-dive-brands-winning-2026-holiday-2026-09-14t21-7",
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      "alt_body": "{Stash Edge — Bundling Play}\n◆ PAPER · Early holiday preparation and bundling strategy · Marketing Dive (brands winning 2026 holiday)\n\nBrands run early holiday campaigns and personalized bundles to secure 2026 season.\n\nThe holiday season is a logistics game disguised as a marketing game. Brands that win are the ones that mapped bundle combinations, tested demand, and locked supply chains by August. If you have not already tested your holiday bundles and messaging, you are late. The smart move is to start now with a small cold audience, measure what sticks, then scale into October and November with confidence. Most brands spray and pray in November; winners prepared in July.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/marketing-dive-brands-winning-2026-holiday-2026-09-14t21-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/marketing-dive-brands-winning-2026-holiday-2026-09-14t21-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/marketing-dive-brands-winning-2026-holiday-2026-09-14t21-7",
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      "body": "{Stash Edge — Bundling Play}\n◆ PAPER · Early holiday preparation and bundling strategy · Marketing Dive (brands winning 2026 holiday)\n\nBrands run early holiday campaig…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/marketing-dive-brands-winning-2026-holiday-2026-09-14t21-7",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Brands run early holiday campaigns and personalized bundles to secure 2026 season.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nMarketing Dive reports that advertisers winning the 2026 holiday season are starting campaigns early and using personalized product bundles, per 5 lessons from winners.\nHere's the cool part — the lever almost everyone misses (and you don't have to): holiday winners are built in summer, not November. Start testing product bundles now—create 3-5 combinations of your core SKUs at a bundled price point, test them on a small audience (email, paid social), measure which combinations drive the highest order value, and lock the winners. By September, your bundle strategy is set. Then in October, your campaign is about promotion, not invention. Most brands invent their holiday strategy in October. Winners invented it in July.\nWhat that means for you: The holiday season is a logistics game disguised as a marketing game. Brands that win are the ones that mapped bundle combinations, tested demand, and locked supply chains by August. If you have not already tested your holiday bundles and messaging, you are late. The smart move is to start now with a small cold audience, measure what sticks, then scale into October and November with confidence. Most brands spray and pray in November; winners prepared in July.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Marketing Dive: https://news.google.com/rss/articles/CBMiugFBVV95cUxQMXllaHl6d3JWd1BKVURvdDd6QlZod1VYR3NpaDNSSHhhLV90VGlOc0RHcGtvR1MxdWJLOThfbElmdFFBSVJZblJlbUh4czRYNVZuNWE2d0xzUzZ1VTlBV1ZHNmNrZWhDeUpsQzNfYXN3SVNHYmFaSjBDZklVX0FEUERJZDNZZlVxcEhsWEtoVGFjX3AwbzljZzBoVndKLWMteWQ1MEJzUkJDblBnZUhyVTlXeWlOaHdCcEE?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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