{
  "slug": "maybelline-2026-09-01t00-2",
  "company": "Maybelline",
  "headline": "Lip gloss sales surged after two seasons of 'Love Island' tie-ins.",
  "topic": "{Stash Edge — Brand-Story Play}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/pop/glossy-pop-newsletter-how-maybelline-leveraged-love-island-to-supercharge-lip-gloss-sales/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/maybelline-2026-09-01t00-2",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Brand-Story Play}\n◆ PLATINUM · Entertainment sponsorship integration · Maybelline\n\nLip gloss sales surged after two seasons of 'Love Island' tie-ins.\n\nfind a show or creator series where your product sits naturally in the hand of talent your customer already watches. Do not negotiate a 'brand integration' slot—negotiate for the product to be used authentically on screen for multiple episodes or seasons. The first season proves the traction; the second season prints the volume. Lip gloss in a lip-reading moment beats a 30-second pre-roll ad every single time. Target the show, not the platform.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/maybelline-2026-09-01t00-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/maybelline-2026-09-01t00-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/maybelline-2026-09-01t00-2",
      "chars": 1013,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Brand-Story Play}\n◆ PLATINUM · Entertainment sponsorship integration · Maybelline\n\nLip gloss sales surged after two seasons of 'Love Island' tie-ins.\n\nfind a show or creator series where your product sits naturally in the hand of talent your customer already watches. Do not negotiate a 'brand integration' slot—negotiate for the product to be used authentically on screen for multiple episodes or seasons. The first season proves the traction; the second season prints the volume. Lip gloss in a lip-reading moment beats a 30-second pre-roll ad every single time. Target the show, not the platform.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/maybelline-2026-09-01t00-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/maybelline-2026-09-01t00-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/maybelline-2026-09-01t00-2",
      "alt_chars": 1013,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Brand-Story Play}\n◆ PLATINUM · Entertainment sponsorship integration · Maybelline\n\nLip gloss sales surged after two seasons of 'Love Island' tie-ins.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/maybelline-2026-09-01t00-2",
      "chars": 263,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Lip gloss sales surged after two seasons of 'Love Island' tie-ins.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nMaybelline expanded its partnership with 'Love Island' after two successful seasons, generating measurable lip gloss sales lift, per Glossy.\nHere's the cool part — the lever almost everyone misses (and you don't have to): find a show or creator series where your product sits naturally in the hand of talent your customer already watches. Do not negotiate a 'brand integration' slot—negotiate for the product to be used authentically on screen for multiple episodes or seasons. The first season proves the traction; the second season prints the volume. Lip gloss in a lip-reading moment beats a 30-second pre-roll ad every single time. Target the show, not the platform.\nWhat that means for you: find a show or creator series where your product sits naturally in the hand of talent your customer already watches. Do not negotiate a 'brand integration' slot—negotiate for the product to be used authentically on screen for multiple episodes or seasons. The first season proves the traction; the second season prints the volume. Lip gloss in a lip-reading moment beats a 30-second pre-roll ad every single time. Target the show, not the platform.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/pop/glossy-pop-newsletter-how-maybelline-leveraged-love-island-to-supercharge-lip-gloss-sales/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 1957,
      "limit": 0
    }
  }
}