{
  "slug": "maybelline-2026-09-01t03-2",
  "company": "Maybelline",
  "headline": "Love Island partnership supercharged lip gloss sales across two seasons.",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/pop/glossy-pop-newsletter-how-maybelline-leveraged-love-island-to-supercharge-lip-gloss-sales/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/maybelline-2026-09-01t03-2",
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      "body": "{Stash Edge — Influencer & Seeding}\n◆ PLATINUM · Entertainment co-marketing · Maybelline\n\nLove Island partnership supercharged lip gloss sales across two seasons.\n\nMost brands buy a 30-second spot on a show. Maybelline bought a seat at the table. Two seasons in, they expanded. That's not a test; that's a proven lever. If your product works in a show's world—beauty, fitness, food, home—pitch the production team on product placement. The ROI is cleaner than paid media because it's earned attention disguised as entertainment.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/maybelline-2026-09-01t03-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/maybelline-2026-09-01t03-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/maybelline-2026-09-01t03-2",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ PLATINUM · Entertainment co-marketing · Maybelline\n\nLove Island partnership supercharged lip gloss sales across two seasons.\n\nMost brands buy a 30-second spot on a show. Maybelline bought a seat at the table. Two seasons in, they expanded. That's not a test; that's a proven lever. If your product works in a show's world—beauty, fitness, food, home—pitch the production team on product placement. The ROI is cleaner than paid media because it's earned attention disguised as entertainment.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/maybelline-2026-09-01t03-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/maybelline-2026-09-01t03-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/maybelline-2026-09-01t03-2",
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      "body": "{Stash Edge — Influencer & Seeding}\n◆ PLATINUM · Entertainment co-marketing · Maybelline\n\nLove Island partnership supercharged lip gloss sales across two seasons.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/maybelline-2026-09-01t03-2",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Love Island partnership supercharged lip gloss sales across two seasons.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nAfter two successful seasons partnering with Love Island, Maybelline expanded its footprint in the third season to documented success, per Glossy.\nHere's the cool part — the lever almost everyone misses (and you don't have to): embed your product into entertainment content where fans already watch for hours, in a way that feels native to the show's world. Lip gloss on Love Island works because contestants actually use lip gloss. Don't sponsor the show; become part of the episode's texture. The product gets thousands of minutes of screen time, worn by people fans are emotionally invested in, with zero ad read. Run the same play: find a show or creator whose audience overlaps yours, and become the object the protagonist naturally uses.\nWhat that means for you: Most brands buy a 30-second spot on a show. Maybelline bought a seat at the table. Two seasons in, they expanded. That's not a test; that's a proven lever. If your product works in a show's world—beauty, fitness, food, home—pitch the production team on product placement. The ROI is cleaner than paid media because it's earned attention disguised as entertainment.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/pop/glossy-pop-newsletter-how-maybelline-leveraged-love-island-to-supercharge-lip-gloss-sales/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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