{
  "slug": "mckinsey-company-2026-07-02t12-6",
  "company": "McKinsey & Company",
  "headline": "Full-stack retail media requires owned channel + marketplace + first-party data integration.",
  "topic": "{Stash Edge — Email & DM Funnel}",
  "source_name": "McKinsey & Company",
  "source_url": "https://news.google.com/rss/articles/CBMi6AFBVV95cUxNbTdBczI2UHBpRGhHdDJiOHpOeUpCaFM2YlcyV25wMmlRMnU5cTJjUUhDd1RBQ2NzX0V5eHR6TnJpemtQUHNYb1ZaSlE4RVJtNzdHXy04QU5TNEs2MkUyUEo0X2d2ci1oY1RHUXg4X2ppamdkRWVnbi1rWkR3c29HRlJIWWZkYnhkbkxJclZKV1BfYW1mNDl1T0hLWVQtVUdXX0JkbzF4b0U3WklZQWFPMlQ4RXdvSWI0REl0TGd5OTY1a1F3d0gxVFJiaGpRbTMtUll1cXljOFhnVXY5OWUtVEktYjdJblY1?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/mckinsey-company-2026-07-02t12-6",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Email & DM Funnel}\n◆ GRAPHITE · Commerce media inflection-point analysis · McKinsey & Company\n\nFull-stack retail media requires owned channel + marketplace + first-party data integration.\n\nMcKinsey is saying the era of single-channel retail media is over. You need to own the data and the relationship, then rent the retailer's shelf and ad inventory on top of that. Sounds complex, but it's just email, a retailer data partnership, and patience. Most brands won't do it because it requires coordination across channels.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/mckinsey-company-2026-07-02t12-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/mckinsey-company-2026-07-02t12-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/mckinsey-company-2026-07-02t12-6",
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      "alt_body": "{Stash Edge — Email & DM Funnel}\n◆ GRAPHITE · Commerce media inflection-point analysis · McKinsey & Company\n\nFull-stack retail media requires owned channel + marketplace + first-party data integration.\n\nMcKinsey is saying the era of single-channel retail media is over. You need to own the data and the relationship, then rent the retailer's shelf and ad inventory on top of that. Sounds complex, but it's just email, a retailer data partnership, and patience. Most brands won't do it because it requires coordination across channels.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/mckinsey-company-2026-07-02t12-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/mckinsey-company-2026-07-02t12-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/mckinsey-company-2026-07-02t12-6",
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      "body": "{Stash Edge — Email & DM Funnel}\n◆ GRAPHITE · Commerce media inflection-point analysis · McKinsey & Company\n\nFull-stack retail media requires owned channel + marketplace + first-party data…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/mckinsey-company-2026-07-02t12-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Full-stack retail media requires owned channel + marketplace + first-party data integration.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nMcKinsey documented that brands winning in retail media are building three-layer stacks: owned direct channels, marketplace advertising, and first-party data infrastructure — not relying on a single platform.\nHere's the cool part — the lever almost everyone misses (and you don't have to): don't bet on one retail media network. Build an owned email list first, then use that list to segment your retailer media campaigns. If 30% of your email subscribers shop at Albertsons and 40% at Walmart, load those segments into each retailer's CDP and run targeted offers. This way, you're not competing on broad category targeting — you're reaching your specific customers at the retailer they prefer. The mechanic: owned data makes retailer media precise.\nWhat that means for you: McKinsey is saying the era of single-channel retail media is over. You need to own the data and the relationship, then rent the retailer's shelf and ad inventory on top of that. Sounds complex, but it's just email, a retailer data partnership, and patience. Most brands won't do it because it requires coordination across channels.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — McKinsey & Company: https://news.google.com/rss/articles/CBMi6AFBVV95cUxNbTdBczI2UHBpRGhHdDJiOHpOeUpCaFM2YlcyV25wMmlRMnU5cTJjUUhDd1RBQ2NzX0V5eHR6TnJpemtQUHNYb1ZaSlE4RVJtNzdHXy04QU5TNEs2MkUyUEo0X2d2ci1oY1RHUXg4X2ppamdkRWVnbi1rWkR3c29HRlJIWWZkYnhkbkxJclZKV1BfYW1mNDl1T0hLWVQtVUdXX0JkbzF4b0U3WklZQWFPMlQ4RXdvSWI0REl0TGd5OTY1a1F3d0gxVFJiaGpRbTMtUll1cXljOFhnVXY5OWUtVEktYjdJblY1?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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