{
  "slug": "michaels-2026-07-24t00-4",
  "company": "Michaels",
  "headline": "Launched Ask Mike AI assistant to move past keyword search to personalized recommendations.",
  "topic": "{Stash Edge — Community Play}",
  "source_name": "Retail Dive",
  "source_url": "https://www.retaildive.com/news/michaels-ai-shopping-assistant-ask-mike/826016/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/michaels-2026-07-24t00-4",
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      "body": "{Stash Edge — Community Play}\n◆ SILVER · AI shopping assistant · Michaels\n\nLaunched Ask Mike AI assistant to move past keyword search to personalized recommendations.\n\nThis is smart because Michaels knows their customer comes in with Pinterest screenshots, not part numbers. The bot lets them stay in intention-land. Most retailers fight that—they force the customer into their language. Michaels lets the customer stay in theirs. It's a small shift that lowers friction on a category where friction is the whole problem.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/michaels-2026-07-24t00-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/michaels-2026-07-24t00-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/michaels-2026-07-24t00-4",
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      "alt_body": "{Stash Edge — Community Play}\n◆ SILVER · AI shopping assistant · Michaels\n\nLaunched Ask Mike AI assistant to move past keyword search to personalized recommendations.\n\nThis is smart because Michaels knows their customer comes in with Pinterest screenshots, not part numbers. The bot lets them stay in intention-land. Most retailers fight that—they force the customer into their language. Michaels lets the customer stay in theirs. It's a small shift that lowers friction on a category where friction is the whole problem.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/michaels-2026-07-24t00-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/michaels-2026-07-24t00-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/michaels-2026-07-24t00-4",
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      "body": "{Stash Edge — Community Play}\n◆ SILVER · AI shopping assistant · Michaels\n\nLaunched Ask Mike AI assistant to move past keyword search to personalized recommendations.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/michaels-2026-07-24t00-4",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Launched Ask Mike AI assistant to move past keyword search to personalized recommendations.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Retail Dive, Michaels launched Ask Mike, an AI tool designed to help shoppers move beyond keyword filtering and receive personalized product recommendations tailored to their project or need.\nHere's the cool part — the lever almost everyone misses (and you don't have to): your search box is built for people who know what they want to buy. Your AI is built for people who know what they want to make. If your customer base is project-driven (home, craft, food, fitness), add an Ask [Your Brand] assistant that accepts natural language: 'I want to build a coffee table' instead of 'mid-century oak frame.' The bot turns intent into SKU. You're not selling search—you're selling the bridge between idea and product.\nWhat that means for you: This is smart because Michaels knows their customer comes in with Pinterest screenshots, not part numbers. The bot lets them stay in intention-land. Most retailers fight that—they force the customer into their language. Michaels lets the customer stay in theirs. It's a small shift that lowers friction on a category where friction is the whole problem.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Retail Dive: https://www.retaildive.com/news/michaels-ai-shopping-assistant-ask-mike/826016/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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