{
  "slug": "michaels-2026-08-21t06-5",
  "company": "Michaels",
  "headline": "Michaels launched a 3D digital frame builder to drive in-store and online traffic.",
  "topic": "{Stash Edge — Event & Experiential}",
  "source_name": "Retail Dive",
  "source_url": "https://www.retaildive.com/news/michaels-3d-augmented-reality-digital-frame-builder/828381/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/michaels-2026-08-21t06-5",
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      "body": "{Stash Edge — Event & Experiential}\n◆ STEEL · Augmented reality (3D builder) in-store and online · Michaels\n\nMichaels launched a 3D digital frame builder to drive in-store and online traffic.\n\nif your category has high return rates due to uncertainty (frames, home decor, apparel fit), build a tool that removes the uncertainty BEFORE purchase, not after. Michaels' 3D builder costs less than processing returns. The tool also creates stickiness—customers spend 5-10 minutes designing, which increases the likelihood they'll complete the purchase because they've already invested time. For a brand in home or apparel: build a simple AR tool (most AR platforms now have templates) that lets customers see your product in their space or on a body scan. Don't make it perfect—make it fast. A rough preview that takes 90 seconds to generate beats a polished tool that takes 5 minutes. Measure return rates for customers who used the tool vs. those who didn't; the gap will justify the tool's cost.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/michaels-2026-08-21t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/michaels-2026-08-21t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/michaels-2026-08-21t06-5",
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      "alt_body": "{Stash Edge — Event & Experiential}\n◆ STEEL · Augmented reality (3D builder) in-store and online · Michaels\n\nMichaels launched a 3D digital frame builder to drive in-store and online traffic.\n\nif your category has high return rates due to uncertainty (frames, home decor, apparel fit), build a tool that removes the uncertainty BEFORE purchase, not after. Michaels' 3D builder costs less than processing returns. The tool also creates stickiness—customers spend 5-10 minutes designing, which increases the likelihood they'll complete the purchase because they've already invested time. For a brand in home or apparel: build a simple AR tool (most AR platforms now have templates) that lets customers see your product in their space or on a body scan. Don't make it perfect—make it fast. A rough preview that takes 90 seconds to generate beats a polished tool that takes 5 minutes. Measure return rates for customers who used the tool vs. those who didn't; the gap will justify the tool's cost.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/michaels-2026-08-21t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/michaels-2026-08-21t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/michaels-2026-08-21t06-5",
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      "body": "{Stash Edge — Event & Experiential}\n◆ STEEL · Augmented reality (3D builder) in-store and online · Michaels\n\nMichaels launched a 3D digital frame builder to drive in-store and online traffic.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/michaels-2026-08-21t06-5",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Michaels launched a 3D digital frame builder to drive in-store and online traffic.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nRetail Dive reported Michaels has launched a 3D digital frame builder, allowing customers to design and preview framed art digitally before purchase.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if your category has high return rates due to uncertainty (frames, home decor, apparel fit), build a tool that removes the uncertainty BEFORE purchase, not after. Michaels' 3D builder costs less than processing returns. The tool also creates stickiness—customers spend 5-10 minutes designing, which increases the likelihood they'll complete the purchase because they've already invested time. For a brand in home or apparel: build a simple AR tool (most AR platforms now have templates) that lets customers see your product in their space or on a body scan. Don't make it perfect—make it fast. A rough preview that takes 90 seconds to generate beats a polished tool that takes 5 minutes. Measure return rates for customers who used the tool vs. those who didn't; the gap will justify the tool's cost.\nWhat that means for you: if your category has high return rates due to uncertainty (frames, home decor, apparel fit), build a tool that removes the uncertainty BEFORE purchase, not after. Michaels' 3D builder costs less than processing returns. The tool also creates stickiness—customers spend 5-10 minutes designing, which increases the likelihood they'll complete the purchase because they've already invested time. For a brand in home or apparel: build a simple AR tool (most AR platforms now have templates) that lets customers see your product in their space or on a body scan. Don't make it perfect—make it fast. A rough preview that takes 90 seconds to generate beats a polished tool that takes 5 minutes. Measure return rates for customers who used the tool vs. those who didn't; the gap will justify the tool's cost.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Retail Dive: https://www.retaildive.com/news/michaels-3d-augmented-reality-digital-frame-builder/828381/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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