{
  "slug": "michaels-2026-09-12t18-4",
  "company": "Michaels",
  "headline": "Fabric now in 90% of Michaels stores after Joann bankruptcy.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Retail Dive",
  "source_url": "https://www.retaildive.com/news/michaels-fabric-ninety-percent-stores-joann-bankruptcy/830039/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/michaels-2026-09-12t18-4",
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      "body": "{Stash Edge — Distribution Play}\n◆ SILVER · Category consolidation into existing footprint · Michaels\n\nFabric now in 90% of Michaels stores after Joann bankruptcy.\n\nJoann was specialized; Michaels is a foot-traffic destination. By adding fabric to 90% of Michaels locations, Michaels stopped being 'the craft store without fabric' and became the place where the Joann customer goes first. That is a category play hiding inside a shelf play. If you sell into retail, your next move is not a new store — it is a new category in an old door.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/michaels-2026-09-12t18-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/michaels-2026-09-12t18-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/michaels-2026-09-12t18-4",
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      "alt_body": "{Stash Edge — Distribution Play}\n◆ SILVER · Category consolidation into existing footprint · Michaels\n\nFabric now in 90% of Michaels stores after Joann bankruptcy.\n\nJoann was specialized; Michaels is a foot-traffic destination. By adding fabric to 90% of Michaels locations, Michaels stopped being 'the craft store without fabric' and became the place where the Joann customer goes first. That is a category play hiding inside a shelf play. If you sell into retail, your next move is not a new store — it is a new category in an old door.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/michaels-2026-09-12t18-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/michaels-2026-09-12t18-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/michaels-2026-09-12t18-4",
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      "body": "{Stash Edge — Distribution Play}\n◆ SILVER · Category consolidation into existing footprint · Michaels\n\nFabric now in 90% of Michaels stores after Joann bankruptcy.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/michaels-2026-09-12t18-4",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Fabric now in 90% of Michaels stores after Joann bankruptcy.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nFollowing Joann's bankruptcy, Michaels has placed fabric assortments in 90% of its stores, per Retail Dive, consolidating a displaced competitor's category into its existing retail network.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if your competitor goes under or loses focus, do not wait for customers to find you. Move into their distribution footprint with their product. The play is to identify which of your current retailers has empty shelf space (your buyer will tell you), then add a complementary category from a failing competitor. You own the shelf before anyone notices there was a gap.\nWhat that means for you: Joann was specialized; Michaels is a foot-traffic destination. By adding fabric to 90% of Michaels locations, Michaels stopped being 'the craft store without fabric' and became the place where the Joann customer goes first. That is a category play hiding inside a shelf play. If you sell into retail, your next move is not a new store — it is a new category in an old door.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Retail Dive: https://www.retaildive.com/news/michaels-fabric-ninety-percent-stores-joann-bankruptcy/830039/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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