{
  "slug": "miffy-2026-08-30t00-7",
  "company": "Miffy",
  "headline": "70-year-old cartoon bunny becomes retail's licensing darling in 2026.",
  "topic": "{Stash Edge — Community Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/miffy-madness-a-70-year-old-bunny-is-the-it-character-for-brands/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/miffy-2026-08-30t00-7",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Community Play}\n◆ PAPER · Character licensing expansion and brand partnerships · Miffy\n\n70-year-old cartoon bunny becomes retail's licensing darling in 2026.\n\nMost operators chase new characters because they feel current. Starbucks and Calpak went the other way — they found an old character that everyone knows and nobody's tired of. Miffy carries zero baggage, which means the collaboration feels intentional rather than opportunistic. The licensing cost is probably half what they'd pay for Labubu or a TikTok-born character. This is the deep-cut win: find the character your buyer's parents knew and build something that feels retro-intentional, not trend-derivative.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/miffy-2026-08-30t00-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/miffy-2026-08-30t00-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/miffy-2026-08-30t00-7",
      "chars": 1070,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Community Play}\n◆ PAPER · Character licensing expansion and brand partnerships · Miffy\n\n70-year-old cartoon bunny becomes retail's licensing darling in 2026.\n\nMost operators chase new characters because they feel current. Starbucks and Calpak went the other way — they found an old character that everyone knows and nobody's tired of. Miffy carries zero baggage, which means the collaboration feels intentional rather than opportunistic. The licensing cost is probably half what they'd pay for Labubu or a TikTok-born character. This is the deep-cut win: find the character your buyer's parents knew and build something that feels retro-intentional, not trend-derivative.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/miffy-2026-08-30t00-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/miffy-2026-08-30t00-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/miffy-2026-08-30t00-7",
      "alt_chars": 1070,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Community Play}\n◆ PAPER · Character licensing expansion and brand partnerships · Miffy\n\n70-year-old cartoon bunny becomes retail's licensing darling in 2026.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/miffy-2026-08-30t00-7",
      "chars": 266,
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    },
    "substack": {
      "label": "Substack · Fending",
      "title": "70-year-old cartoon bunny becomes retail's licensing darling in 2026.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nMiffy, a character created 70 years ago, is experiencing renewed licensing momentum across retail categories including Starbucks and Calpak, per Modern Retail, displacing newer character properties.\nHere's the cool part — the lever almost everyone misses (and you don't have to): when licensing a character for a product or campaign, audit legacy properties that span 3+ decades and carry multi-generational recognition. Miffy has been around since the 1950s and carries no association with hype or trend collapse. Brands licensing Miffy pay a lower rate than they would for current-moment characters because they're not paying for scarcity or trend premium. If you're launching a limited-edition product or collaboration, identify a character property that's been around for 40+ years, negotiate a seasonal licensing window, and use the IP to build an event or limited drop. The buyer sees familiarity and nostalgia, not trend-chasing.\nWhat that means for you: Most operators chase new characters because they feel current. Starbucks and Calpak went the other way — they found an old character that everyone knows and nobody's tired of. Miffy carries zero baggage, which means the collaboration feels intentional rather than opportunistic. The licensing cost is probably half what they'd pay for Labubu or a TikTok-born character. This is the deep-cut win: find the character your buyer's parents knew and build something that feels retro-intentional, not trend-derivative.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/miffy-madness-a-70-year-old-bunny-is-the-it-character-for-brands/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2287,
      "limit": 0
    }
  }
}