{
  "slug": "miffy-brand-partnerships-2026-08-28t12-3",
  "company": "Miffy (brand partnerships)",
  "headline": "A 70-year-old cartoon bunny is driving brand collabs from Starbucks to Calpak.",
  "topic": "{Stash Edge — Community Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/miffy-madness-a-70-year-old-bunny-is-the-it-character-for-brands/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/miffy-brand-partnerships-2026-08-28t12-3",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Community Play}\n◆ GOLD · Character licensing and co-branding strategy · Miffy (brand partnerships)\n\nA 70-year-old cartoon bunny is driving brand collabs from Starbucks to Calpak.\n\nThe old playbook was: build your own mascot, build your brand. Miffy flips that. A 70-year-old bunny with no stake in your category is moving products faster than anything these brands could invent alone. It's not about the product — it's about the permission to collect something cute. That's the move: rent affinity instead of building it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/miffy-brand-partnerships-2026-08-28t12-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/miffy-brand-partnerships-2026-08-28t12-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/miffy-brand-partnerships-2026-08-28t12-3",
      "chars": 977,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Community Play}\n◆ GOLD · Character licensing and co-branding strategy · Miffy (brand partnerships)\n\nA 70-year-old cartoon bunny is driving brand collabs from Starbucks to Calpak.\n\nThe old playbook was: build your own mascot, build your brand. Miffy flips that. A 70-year-old bunny with no stake in your category is moving products faster than anything these brands could invent alone. It's not about the product — it's about the permission to collect something cute. That's the move: rent affinity instead of building it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/miffy-brand-partnerships-2026-08-28t12-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/miffy-brand-partnerships-2026-08-28t12-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/miffy-brand-partnerships-2026-08-28t12-3",
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      "label": "Bluesky",
      "body": "{Stash Edge — Community Play}\n◆ GOLD · Character licensing and co-branding strategy · Miffy (brand partnerships)\n\nA 70-year-old cartoon bunny is driving brand collabs from Starbucks to…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/miffy-brand-partnerships-2026-08-28t12-3",
      "chars": 299,
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    "substack": {
      "label": "Substack · Fending",
      "title": "A 70-year-old cartoon bunny is driving brand collabs from Starbucks to Calpak.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nMiffy, a 70-year-old licensed character, is becoming a co-branding centerpiece for retail brands including Starbucks and Calpak, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): licensed characters are a cheap way to borrow audience affinity. Miffy costs less than developing a house mascot and comes with generational equity. The move: find a licensed character (cartoon, film, IP) that skews toward your exact customer demographic but isn't yet saturated in your category, license it for a limited co-brand, design one signature product (a colorway, a limited style, a packaging theme), announce it early, ship it, and let the IP handle the desire. You're not building a character — you're renting audience affinity.\nWhat that means for you: The old playbook was: build your own mascot, build your brand. Miffy flips that. A 70-year-old bunny with no stake in your category is moving products faster than anything these brands could invent alone. It's not about the product — it's about the permission to collect something cute. That's the move: rent affinity instead of building it.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/miffy-madness-a-70-year-old-bunny-is-the-it-character-for-brands/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}