{
  "slug": "miffy-licensed-character-2026-08-28t18-7",
  "company": "Miffy (licensed character)",
  "headline": "A 70-year-old bunny character becomes the licensing play for mass brands.",
  "topic": "{Stash Edge — Brand-Story Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/miffy-madness-a-70-year-old-bunny-is-the-it-character-for-brands/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/miffy-licensed-character-2026-08-28t18-7",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Brand-Story Play}\n◆ PAPER · Character licensing revival; Miffy partnerships with Starbucks, Calpak, and others · Miffy (licensed character)\n\nA 70-year-old bunny character becomes the licensing play for mass brands.\n\nThis is not a massive trend yet. It is a whisper. But it tells you that brands are tired of chasing new characters and are starting to look backward for IP that is ownable, costs less, and does not compete with every other brand in the space. Miffy is the canary.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/miffy-licensed-character-2026-08-28t18-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/miffy-licensed-character-2026-08-28t18-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/miffy-licensed-character-2026-08-28t18-7",
      "chars": 935,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Brand-Story Play}\n◆ PAPER · Character licensing revival; Miffy partnerships with Starbucks, Calpak, and others · Miffy (licensed character)\n\nA 70-year-old bunny character becomes the licensing play for mass brands.\n\nThis is not a massive trend yet. It is a whisper. But it tells you that brands are tired of chasing new characters and are starting to look backward for IP that is ownable, costs less, and does not compete with every other brand in the space. Miffy is the canary.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/miffy-licensed-character-2026-08-28t18-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/miffy-licensed-character-2026-08-28t18-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/miffy-licensed-character-2026-08-28t18-7",
      "alt_chars": 935,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Brand-Story Play}\n◆ PAPER · Character licensing revival; Miffy partnerships with Starbucks, Calpak, and others · Miffy (licensed character)\n\nA 70-year-old bunny character…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/miffy-licensed-character-2026-08-28t18-7",
      "chars": 299,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "A 70-year-old bunny character becomes the licensing play for mass brands.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nMiffy, a 70-year-old cartoon bunny, is becoming the 'it' character for licensing deals across retail, with brands from Starbucks to Calpak lining up partnerships, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you are considering a character collaboration and cannot afford Hello Kitty or do not want the saturation of newer drops, look at mid-century characters with clean IP. Miffy is licensed, affordable, and comes with a 70-year story of neutrality and appeal. The move: audit character licensing options in the public domain or lightly licensed — they cost less, build heritage, and sidestep trend risk.\nWhat that means for you: This is not a massive trend yet. It is a whisper. But it tells you that brands are tired of chasing new characters and are starting to look backward for IP that is ownable, costs less, and does not compete with every other brand in the space. Miffy is the canary.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/miffy-madness-a-70-year-old-bunny-is-the-it-character-for-brands/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 1700,
      "limit": 0
    }
  }
}