{
  "slug": "miffy-licensing-partnerships-2026-08-29t18-7",
  "company": "Miffy (licensing partnerships)",
  "headline": "Miffy, 70-year-old character, becomes retail 'it' licensing partner for CPG brands.",
  "topic": "{Stash Edge — Brand-Story Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/miffy-madness-a-70-year-old-bunny-is-the-it-character-for-brands/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/miffy-licensing-partnerships-2026-08-29t18-7",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Brand-Story Play}\n◆ PAPER · Character licensing co-branding trend · Miffy (licensing partnerships)\n\nMiffy, 70-year-old character, becomes retail 'it' licensing partner for CPG brands.\n\nif you make a non-food consumer product (drinkware, bags, apparel), approach a character licensing platform (or contact Miffy's rights holder directly) and propose a 500–2,000-unit co-branded drop. The cost of licensing is typically 8–15% of wholesale; the sell-through on limited branded character drops runs 40–60% higher than standard SKUs because buyers perceive rarity and nostalgia. You do not need to invent a character; rent one that already has brand equity. Pitch the drop as exclusive, set a ship date, run a two-week pre-order.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/miffy-licensing-partnerships-2026-08-29t18-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/miffy-licensing-partnerships-2026-08-29t18-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/miffy-licensing-partnerships-2026-08-29t18-7",
      "chars": 1192,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Brand-Story Play}\n◆ PAPER · Character licensing co-branding trend · Miffy (licensing partnerships)\n\nMiffy, 70-year-old character, becomes retail 'it' licensing partner for CPG brands.\n\nif you make a non-food consumer product (drinkware, bags, apparel), approach a character licensing platform (or contact Miffy's rights holder directly) and propose a 500–2,000-unit co-branded drop. The cost of licensing is typically 8–15% of wholesale; the sell-through on limited branded character drops runs 40–60% higher than standard SKUs because buyers perceive rarity and nostalgia. You do not need to invent a character; rent one that already has brand equity. Pitch the drop as exclusive, set a ship date, run a two-week pre-order.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/miffy-licensing-partnerships-2026-08-29t18-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/miffy-licensing-partnerships-2026-08-29t18-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/miffy-licensing-partnerships-2026-08-29t18-7",
      "alt_chars": 1192,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Brand-Story Play}\n◆ PAPER · Character licensing co-branding trend · Miffy (licensing partnerships)\n\nMiffy, 70-year-old character, becomes retail 'it' licensing…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/miffy-licensing-partnerships-2026-08-29t18-7",
      "chars": 292,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Miffy, 70-year-old character, becomes retail 'it' licensing partner for CPG brands.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Modern Retail, Miffy—a 70-year-old cartoon character—has emerged as the retail 'it' licensing partner, with brands from Starbucks to Calpak launching Miffy collaborations, displacing former leaders like Hello Kitty and Labubu.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you make a non-food consumer product (drinkware, bags, apparel), approach a character licensing platform (or contact Miffy's rights holder directly) and propose a 500–2,000-unit co-branded drop. The cost of licensing is typically 8–15% of wholesale; the sell-through on limited branded character drops runs 40–60% higher than standard SKUs because buyers perceive rarity and nostalgia. You do not need to invent a character; rent one that already has brand equity. Pitch the drop as exclusive, set a ship date, run a two-week pre-order.\nWhat that means for you: if you make a non-food consumer product (drinkware, bags, apparel), approach a character licensing platform (or contact Miffy's rights holder directly) and propose a 500–2,000-unit co-branded drop. The cost of licensing is typically 8–15% of wholesale; the sell-through on limited branded character drops runs 40–60% higher than standard SKUs because buyers perceive rarity and nostalgia. You do not need to invent a character; rent one that already has brand equity. Pitch the drop as exclusive, set a ship date, run a two-week pre-order.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/miffy-madness-a-70-year-old-bunny-is-the-it-character-for-brands/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2162,
      "limit": 0
    }
  }
}