{
  "slug": "miffy-via-starbucks-and-calpak-partnerships-2026-08-31t00-3",
  "company": "Miffy (via Starbucks and Calpak partnerships)",
  "headline": "70-year-old character license drives simultaneous brand drops with Starbucks, Calpak, others.",
  "topic": "{Stash Edge — Brand-Story Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/miffy-madness-a-70-year-old-bunny-is-the-it-character-for-brands/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/miffy-via-starbucks-and-calpak-partnerships-2026-08-31t00-3",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Brand-Story Play}\n◆ GOLD · Licensed character co-branding · Miffy (via Starbucks and Calpak partnerships)\n\n70-year-old character license drives simultaneous brand drops with Starbucks, Calpak, others.\n\na licensed character is a rotating ad you rent, not own. Miffy's appeal is that she's not owned by one mega-brand anymore; she's licensing to everyone. If you make bags, luggage, food packaging, or apparel, a seasonal character license ($50k–200k depending on volume and exclusivity terms) gives you 8–12 weeks of cultural relevance for one season. Calpak's Miffy luggage is news; Calpak's standard luggage is not. The cost of the license is cheaper than the PR you get from the drops. Pitch your product category to the licensor; they are actively seeking partners to spread the character.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/miffy-via-starbucks-and-calpak-partnerships-2026-08-31t00-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/miffy-via-starbucks-and-calpak-partnerships-2026-08-31t00-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/miffy-via-starbucks-and-calpak-partnerships-2026-08-31t00-3",
      "chars": 1305,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Brand-Story Play}\n◆ GOLD · Licensed character co-branding · Miffy (via Starbucks and Calpak partnerships)\n\n70-year-old character license drives simultaneous brand drops with Starbucks, Calpak, others.\n\na licensed character is a rotating ad you rent, not own. Miffy's appeal is that she's not owned by one mega-brand anymore; she's licensing to everyone. If you make bags, luggage, food packaging, or apparel, a seasonal character license ($50k–200k depending on volume and exclusivity terms) gives you 8–12 weeks of cultural relevance for one season. Calpak's Miffy luggage is news; Calpak's standard luggage is not. The cost of the license is cheaper than the PR you get from the drops. Pitch your product category to the licensor; they are actively seeking partners to spread the character.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/miffy-via-starbucks-and-calpak-partnerships-2026-08-31t00-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/miffy-via-starbucks-and-calpak-partnerships-2026-08-31t00-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/miffy-via-starbucks-and-calpak-partnerships-2026-08-31t00-3",
      "alt_chars": 1305,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Brand-Story Play}\n◆ GOLD · Licensed character co-branding · Miffy (via Starbucks and Calpak partnerships)\n\n70-year-old character license drives simultan…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/miffy-via-starbucks-and-calpak-partnerships-2026-08-31t00-3",
      "chars": 300,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "70-year-old character license drives simultaneous brand drops with Starbucks, Calpak, others.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Modern Retail, Miffy—a 70-year-old Dutch cartoon bunny—is now the 'it' character for consumer brands, with Starbucks, Calpak, and others racing to launch co-branded products in the same season.\nHere's the cool part — the lever almost everyone misses (and you don't have to): a licensed character is a rotating ad you rent, not own. Miffy's appeal is that she's not owned by one mega-brand anymore; she's licensing to everyone. If you make bags, luggage, food packaging, or apparel, a seasonal character license ($50k–200k depending on volume and exclusivity terms) gives you 8–12 weeks of cultural relevance for one season. Calpak's Miffy luggage is news; Calpak's standard luggage is not. The cost of the license is cheaper than the PR you get from the drops. Pitch your product category to the licensor; they are actively seeking partners to spread the character.\nWhat that means for you: a licensed character is a rotating ad you rent, not own. Miffy's appeal is that she's not owned by one mega-brand anymore; she's licensing to everyone. If you make bags, luggage, food packaging, or apparel, a seasonal character license ($50k–200k depending on volume and exclusivity terms) gives you 8–12 weeks of cultural relevance for one season. Calpak's Miffy luggage is news; Calpak's standard luggage is not. The cost of the license is cheaper than the PR you get from the drops. Pitch your product category to the licensor; they are actively seeking partners to spread the character.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/miffy-madness-a-70-year-old-bunny-is-the-it-character-for-brands/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2298,
      "limit": 0
    }
  }
}