{
  "slug": "mms-2026-08-05t00-1",
  "company": "M&M's",
  "headline": "M&M's x Marvel launches year-long global campaign across 2026.",
  "topic": "{Stash Edge — Brand-Story Play}",
  "source_name": "Brand Vision",
  "source_url": "https://news.google.com/rss/articles/CBMidEFVX3lxTE1uQUNXTGM1YTg3akhBaGxpNlRvT2pqaXgtUnVhd3dXY3V1aGFBQU1ta3hpVmFQVlhoeHl4Vk0tTGQwRWtsdURLaE9MdHppVUlNOXJkNFZRSkpLRjRwaFVLZEZIWUYtS1BBZnZPb0dlSHU0ZUN2?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/mms-2026-08-05t00-1",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Brand-Story Play}\n◆ DIAMOND · Brand partnership expansion · M&M's\n\nM&M's x Marvel launches year-long global campaign across 2026.\n\nMost brands think partnership means a limited edition. M&M's understood it means sustained narrative. Twelve months lets you hit every selling season, every retail reset, every gifting occasion without the customer fatigue of constant newness. The partner carries the work of staying interesting. If you ship physical products, find one IP or creator willing to stick with you for a full year — the math on compound visibility beats six sprints.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/mms-2026-08-05t00-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/mms-2026-08-05t00-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/mms-2026-08-05t00-1",
      "chars": 969,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Brand-Story Play}\n◆ DIAMOND · Brand partnership expansion · M&M's\n\nM&M's x Marvel launches year-long global campaign across 2026.\n\nMost brands think partnership means a limited edition. M&M's understood it means sustained narrative. Twelve months lets you hit every selling season, every retail reset, every gifting occasion without the customer fatigue of constant newness. The partner carries the work of staying interesting. If you ship physical products, find one IP or creator willing to stick with you for a full year — the math on compound visibility beats six sprints.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/mms-2026-08-05t00-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/mms-2026-08-05t00-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/mms-2026-08-05t00-1",
      "alt_chars": 969,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Brand-Story Play}\n◆ DIAMOND · Brand partnership expansion · M&M's\n\nM&M's x Marvel launches year-long global campaign across 2026.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/mms-2026-08-05t00-1",
      "chars": 236,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "M&M's x Marvel launches year-long global campaign across 2026.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nM&M's and Marvel launched a year-long marketing campaign in 2026 that rolls out globally, per Brand Vision.\nHere's the cool part — the lever almost everyone misses (and you don't have to): a year-long partnership compounds visibility without requiring new product. Run a single IP partnership for 52 weeks instead of a one-shot drop. Every month has a new character, new packaging, new retail placement — the campaign never stales. Competitors run 90-day pushes; this holds shelf and feed for a full fiscal year. Start negotiating a 12-month character or creator tie-in today.\nWhat that means for you: Most brands think partnership means a limited edition. M&M's understood it means sustained narrative. Twelve months lets you hit every selling season, every retail reset, every gifting occasion without the customer fatigue of constant newness. The partner carries the work of staying interesting. If you ship physical products, find one IP or creator willing to stick with you for a full year — the math on compound visibility beats six sprints.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Brand Vision: https://news.google.com/rss/articles/CBMidEFVX3lxTE1uQUNXTGM1YTg3akhBaGxpNlRvT2pqaXgtUnVhd3dXY3V1aGFBQU1ta3hpVmFQVlhoeHl4Vk0tTGQwRWtsdURLaE9MdHppVUlNOXJkNFZRSkpLRjRwaFVLZEZIWUYtS1BBZnZPb0dlSHU0ZUN2?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 1891,
      "limit": 0
    }
  }
}