{
  "slug": "modelo-2026-09-09t15-2",
  "company": "Modelo",
  "headline": "Beer brand hikes college football spend for new platform reach.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Marketing Dive",
  "source_url": "https://www.marketingdive.com/news/modelo-hikes-marketing-spend-on-college-football-for-new-platform/829785/",
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      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Sports media investment shift · Modelo\n\nBeer brand hikes college football spend for new platform reach.\n\nMost brands panic when audiences fragment and spend everywhere. Modelo did the opposite — found the one place their buyer shows up and doubled down. The math is brutal: reach half your audience in one place, zero waste, versus reaching all of them across ten places with 70% drift. College football is their single media channel now.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/modelo-2026-09-09t15-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/modelo-2026-09-09t15-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/modelo-2026-09-09t15-2",
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      "alt_body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Sports media investment shift · Modelo\n\nBeer brand hikes college football spend for new platform reach.\n\nMost brands panic when audiences fragment and spend everywhere. Modelo did the opposite — found the one place their buyer shows up and doubled down. The math is brutal: reach half your audience in one place, zero waste, versus reaching all of them across ten places with 70% drift. College football is their single media channel now.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/modelo-2026-09-09t15-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/modelo-2026-09-09t15-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/modelo-2026-09-09t15-2",
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      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Sports media investment shift · Modelo\n\nBeer brand hikes college football spend for new platform reach.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/modelo-2026-09-09t15-2",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Beer brand hikes college football spend for new platform reach.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nModelo increased marketing spend on college football for a new platform, per Marketing Dive.\nHere's the cool part — the lever almost everyone misses (and you don't have to): don't follow audience fragmentation — follow audience density. College football viewers are 18–35, high disposable income, and concentrated in one weekly event. One channel, one time, one audience. If your buyer watches one thing religiously, make that thing your only media buy. The CPM is higher but the waste is lower.\nWhat that means for you: Most brands panic when audiences fragment and spend everywhere. Modelo did the opposite — found the one place their buyer shows up and doubled down. The math is brutal: reach half your audience in one place, zero waste, versus reaching all of them across ten places with 70% drift. College football is their single media channel now.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Marketing Dive: https://www.marketingdive.com/news/modelo-hikes-marketing-spend-on-college-football-for-new-platform/829785/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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