{
  "slug": "mondelz-2026-08-01t03-2",
  "company": "Mondelēz",
  "headline": "Mondelēz used Albertsons' new retail media measurement to lift in-store sales.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Grocery Dive",
  "source_url": "https://news.google.com/rss/articles/CBMijgFBVV95cUxQOF9HUlpiVEdCS0UxcFJsUWNMTzFyVHduSldZLV9FdVEtY2t5VllGRWx3YlRuVXZmT1VXR3FBTjZSd2xuUVJ2WnRfejJkN21YT286QnBlcVRWOGJ3NUdPQlJibS1BcTZJRENrNnRYYTJUd09CeVpLWjZOY1d1b1pKY3Zfa25mZDBSWEtBSHln?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/mondelz-2026-08-01t03-2",
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    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ PLATINUM · Retail media incrementality test · Mondelēz\n\nMondelēz used Albertsons' new retail media measurement to lift in-store sales.\n\nmost brands buy shelf space and hope. Mondelēz did the opposite — they demanded a test first. Set up control zones, measure the lift, then scale. This is the move: before you renew a shelf contract or buy end-cap space, ask your retailer for a one-week increment test. Small spend, real data, then scale or walk. The brands winning retail media are the ones who test before they bet.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/mondelz-2026-08-01t03-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/mondelz-2026-08-01t03-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/mondelz-2026-08-01t03-2",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ PLATINUM · Retail media incrementality test · Mondelēz\n\nMondelēz used Albertsons' new retail media measurement to lift in-store sales.\n\nmost brands buy shelf space and hope. Mondelēz did the opposite — they demanded a test first. Set up control zones, measure the lift, then scale. This is the move: before you renew a shelf contract or buy end-cap space, ask your retailer for a one-week increment test. Small spend, real data, then scale or walk. The brands winning retail media are the ones who test before they bet.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/mondelz-2026-08-01t03-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/mondelz-2026-08-01t03-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/mondelz-2026-08-01t03-2",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ PLATINUM · Retail media incrementality test · Mondelēz\n\nMondelēz used Albertsons' new retail media measurement to lift in-store sales.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/mondelz-2026-08-01t03-2",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Mondelēz used Albertsons' new retail media measurement to lift in-store sales.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Grocery Dive, Mondelēz leveraged Albertsons' in-store retail media measurement capability to test and verify sales lift from specific on-shelf placements.\nHere's the cool part — the lever almost everyone misses (and you don't have to): most brands buy shelf space and hope. Mondelēz did the opposite — they demanded a test first. Set up control zones, measure the lift, then scale. This is the move: before you renew a shelf contract or buy end-cap space, ask your retailer for a one-week increment test. Small spend, real data, then scale or walk. The brands winning retail media are the ones who test before they bet.\nWhat that means for you: most brands buy shelf space and hope. Mondelēz did the opposite — they demanded a test first. Set up control zones, measure the lift, then scale. This is the move: before you renew a shelf contract or buy end-cap space, ask your retailer for a one-week increment test. Small spend, real data, then scale or walk. The brands winning retail media are the ones who test before they bet.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Grocery Dive: https://news.google.com/rss/articles/CBMijgFBVV95cUxQOF9HUlpiVEdCS0UxcFJsUWNMTzFyVHduSldZLV9FdVEtY2t5VllGRWx3YlRuVXZmT1VXR3FBTjZSd2xuUVJ2WnRfejJkN21YT286QnBlcVRWOGJ3NUdPQlJibS1BcTZJRENrNnRYYTJUd09CeVpLWjZOY1d1b1pKY3Zfa25mZDBSWEtBSHln?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}