{
  "slug": "mondelz-2026-08-03t15-3",
  "company": "Mondelēz",
  "headline": "Mondelēz lifts sales through in-store retail media measurement and targeted placement.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Marketing Dive",
  "source_url": "https://news.google.com/rss/articles/CBMitwFBVV95cUxQZEdlNGVLcmxLZEUxSTRLc1g1R0piZk1fVWtNYzNSS3JndXRLVFYxS2lOdXRLNi1JM2pfaE5QWWY5VnpRaGxWX3R4Wk9qWVloNl",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/mondelz-2026-08-03t15-3",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GOLD · Retail media attribution and in-store placement strategy · Mondelēz\n\nMondelēz lifts sales through in-store retail media measurement and targeted placement.\n\nMondelēz showing sales lift is the sound of the industry shifting. Retailers used to own the shelf and brands paid for it. Now, retailers are measuring whether the shelf placement actually moves product. That's good for brands brave enough to test because proof displaces politics. You don't have to beg for a better endcap if you can show it sold 30% more units. The math is undeniable. But you have to run the test first. Most brands still don't.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/mondelz-2026-08-03t15-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/mondelz-2026-08-03t15-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/mondelz-2026-08-03t15-3",
      "chars": 1040,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ GOLD · Retail media attribution and in-store placement strategy · Mondelēz\n\nMondelēz lifts sales through in-store retail media measurement and targeted placement.\n\nMondelēz showing sales lift is the sound of the industry shifting. Retailers used to own the shelf and brands paid for it. Now, retailers are measuring whether the shelf placement actually moves product. That's good for brands brave enough to test because proof displaces politics. You don't have to beg for a better endcap if you can show it sold 30% more units. The math is undeniable. But you have to run the test first. Most brands still don't.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/mondelz-2026-08-03t15-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/mondelz-2026-08-03t15-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/mondelz-2026-08-03t15-3",
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      "label": "Bluesky",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GOLD · Retail media attribution and in-store placement strategy · Mondelēz\n\nMondelēz lifts sales through in-store retail media measurement and targeted placement.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/mondelz-2026-08-03t15-3",
      "chars": 296,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Mondelēz lifts sales through in-store retail media measurement and targeted placement.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nMondelēz reported sales lift by partnering with retailers using incrementality measurement to validate in-store media campaigns, proving the connection between shelf placement and transaction data.\nHere's the cool part — the lever almost everyone misses (and you don't have to): when you negotiate shelf space with a retailer, ask to run an incrementality test first. Agree to fund a small pilot: your product in featured position + supporting in-store media (shelf talker, endcap, digital screen) in test stores; your product in standard position in holdout stores. Run it for 4 weeks. Measure incremental sales. If the test wins, you've got proof that justifies the higher slotting fee for a full rollout. Most brands accept whatever shelf placement the retailer gives them. Brands that test first negotiate better terms because they can show ROI before they commit.\nWhat that means for you: Mondelēz showing sales lift is the sound of the industry shifting. Retailers used to own the shelf and brands paid for it. Now, retailers are measuring whether the shelf placement actually moves product. That's good for brands brave enough to test because proof displaces politics. You don't have to beg for a better endcap if you can show it sold 30% more units. The math is undeniable. But you have to run the test first. Most brands still don't.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Marketing Dive: https://news.google.com/rss/articles/CBMitwFBVV95cUxQZEdlNGVLcmxLZEUxSTRLc1g1R0piZk1fVWtNYzNSS3JndXRLVFYxS2lOdXRLNi1JM2pfaE5QWWY5VnpRaGxWX3R4Wk9qWVloNl.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}