{
  "slug": "morning-consult-2026-09-19t00-1",
  "company": "Morning Consult",
  "headline": "Only 14% of food brands saw growth in consumer intent in 2026.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "Food Dive",
  "source_url": "http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6aadd0ccc673417ca2d4d14486b85f26&url=https%3a%2f%2fwww.fooddive.com%2fnews%2ffastest-growing-food-beverage-brands-morning-consult%2f830023%2f&c=2725971191261738997&mkt=en-us",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/morning-consult-2026-09-19t00-1",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Market contraction analysis · Morning Consult\n\nOnly 14% of food brands saw growth in consumer intent in 2026.\n\nThis is the wake-up. If you're a mid-size brand trying to grow CPG in 2026, you're fighting 86% of the market that's either stuck or going backward. Legacy is winning because they have shelf, they have reach, they have the budget to hold price. You don't. So stop trying to beat them on intent — beat them on specificity. Find the subsegment they've left for dead, own it in DTC, prove the unit economics, then walk into retail with a number they can't ignore. The play is not bigger marketing. It's smaller, smarter positioning and proof first.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/morning-consult-2026-09-19t00-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/morning-consult-2026-09-19t00-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/morning-consult-2026-09-19t00-1",
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      "alt_body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Market contraction analysis · Morning Consult\n\nOnly 14% of food brands saw growth in consumer intent in 2026.\n\nThis is the wake-up. If you're a mid-size brand trying to grow CPG in 2026, you're fighting 86% of the market that's either stuck or going backward. Legacy is winning because they have shelf, they have reach, they have the budget to hold price. You don't. So stop trying to beat them on intent — beat them on specificity. Find the subsegment they've left for dead, own it in DTC, prove the unit economics, then walk into retail with a number they can't ignore. The play is not bigger marketing. It's smaller, smarter positioning and proof first.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/morning-consult-2026-09-19t00-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/morning-consult-2026-09-19t00-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/morning-consult-2026-09-19t00-1",
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      "body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Market contraction analysis · Morning Consult\n\nOnly 14% of food brands saw growth in consumer intent in 2026.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/morning-consult-2026-09-19t00-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Only 14% of food brands saw growth in consumer intent in 2026.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nMorning Consult measured purchasing-intent growth across food and beverage brands in 2026 and found that 14% managed upward movement, with legacy players capturing most of it.\nHere's the cool part — the lever almost everyone misses (and you don't have to): do not compete on intent with a legacy player in a mature category. Instead, isolate a subsegment (a flavor, a format, a dietary claim) where the big players have not yet committed resources. Measure your growth in that segment only — in DTC first, where you keep the full margin. Once you own the subsegment, approach retail from a position of proof, not hope. Most small brands are still chasing broad intent. Win in narrow, then scale.\nWhat that means for you: This is the wake-up. If you're a mid-size brand trying to grow CPG in 2026, you're fighting 86% of the market that's either stuck or going backward. Legacy is winning because they have shelf, they have reach, they have the budget to hold price. You don't. So stop trying to beat them on intent — beat them on specificity. Find the subsegment they've left for dead, own it in DTC, prove the unit economics, then walk into retail with a number they can't ignore. The play is not bigger marketing. It's smaller, smarter positioning and proof first.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Food Dive: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6aadd0ccc673417ca2d4d14486b85f26&url=https%3a%2f%2fwww.fooddive.com%2fnews%2ffastest-growing-food-beverage-brands-morning-consult%2f830023%2f&c=2725971191261738997&mkt=en-us.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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