{
  "slug": "morning-consult-2026-09-27t21-7",
  "company": "Morning Consult",
  "headline": "Only 14% of brands saw growth in purchasing intent in 2026, per Morning Consult data.",
  "topic": "{Stash Edge — Brand-Story Play}",
  "source_name": "Yahoo Finance",
  "source_url": "http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6ab983eaaebd406ab96a0cdbfbbdae07&url=https%3a%2f%2ffinance.yahoo.com%2fsmall-business%2farticles%2ffastest-growing-food-beverage-brands-110400901.html&c=14179994666540934974&mkt=en-us",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/morning-consult-2026-09-27t21-7",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Brand-Story Play}\n◆ PAPER · Market saturation and legacy brand advantage · Morning Consult\n\nOnly 14% of brands saw growth in purchasing intent in 2026, per Morning Consult data.\n\n86% of brands failing to grow intent is not a market signal — it's a wake-up call. Most of those brands are probably chasing the same big audience. The move is to step sideways and claim a smaller niche where you can be the obvious choice. Stop trying to out-market Gatorade. Own the niche where Gatorade is not allowed to play (regulatory, price, or permission), and build intent there.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/morning-consult-2026-09-27t21-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/morning-consult-2026-09-27t21-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/morning-consult-2026-09-27t21-7",
      "chars": 995,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Brand-Story Play}\n◆ PAPER · Market saturation and legacy brand advantage · Morning Consult\n\nOnly 14% of brands saw growth in purchasing intent in 2026, per Morning Consult data.\n\n86% of brands failing to grow intent is not a market signal — it's a wake-up call. Most of those brands are probably chasing the same big audience. The move is to step sideways and claim a smaller niche where you can be the obvious choice. Stop trying to out-market Gatorade. Own the niche where Gatorade is not allowed to play (regulatory, price, or permission), and build intent there.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/morning-consult-2026-09-27t21-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/morning-consult-2026-09-27t21-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/morning-consult-2026-09-27t21-7",
      "alt_chars": 995,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Brand-Story Play}\n◆ PAPER · Market saturation and legacy brand advantage · Morning Consult\n\nOnly 14% of brands saw growth in purchasing intent in 2026, per Morning Consult data.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/morning-consult-2026-09-27t21-7",
      "chars": 296,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Only 14% of brands saw growth in purchasing intent in 2026, per Morning Consult data.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nMorning Consult's analysis of the fastest-growing food and beverage brands of 2026 found that only 14% of brands achieved growth in purchasing intent among consumers, with legacy players securing the biggest boost, per Yahoo Finance.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if 86% of brands are not growing intent, the competitive cost of intent is lower than it was. Brands are overpaying for acquisition because they assume intent is scarce. Test a model where you focus on depth, not breadth: find a niche where you can own 40% of intent (not 0.5% of the total market) and build there. A brand owning 40% of the 'functional hydration for endurance athletes' intent outperforms a brand with 2% of the 'electrolyte' intent. Own a smaller category at high depth.\nWhat that means for you: 86% of brands failing to grow intent is not a market signal — it's a wake-up call. Most of those brands are probably chasing the same big audience. The move is to step sideways and claim a smaller niche where you can be the obvious choice. Stop trying to out-market Gatorade. Own the niche where Gatorade is not allowed to play (regulatory, price, or permission), and build intent there.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Yahoo Finance: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6ab983eaaebd406ab96a0cdbfbbdae07&url=https%3a%2f%2ffinance.yahoo.com%2fsmall-business%2farticles%2ffastest-growing-food-beverage-brands-110400901.html&c=14179994666540934974&mkt=en-us.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2101,
      "limit": 0
    }
  }
}