{
  "slug": "morning-consult-2026-09-29t06-5",
  "company": "Morning Consult",
  "headline": "Only 14% of brands saw growth in consumer purchasing intent in 2026.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "Yahoo Finance Small Business",
  "source_url": "https://finance.yahoo.com/small-business/articles/fastest-growing-food-beverage-brands-110400901.html",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/morning-consult-2026-09-29t06-5",
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      "body": "{Stash Edge — Pricing Play}\n◆ STEEL · Market contraction in purchasing intent · Morning Consult\n\nOnly 14% of brands saw growth in consumer purchasing intent in 2026.\n\nThis is the hard truth: 86% of the market is fighting for scraps. The 14% are the ones who own a clear, defensible claim that nobody else is making. Don't try to grow the intent pie — take a slice from someone bigger.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/morning-consult-2026-09-29t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/morning-consult-2026-09-29t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/morning-consult-2026-09-29t06-5",
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      "alt_body": "{Stash Edge — Pricing Play}\n◆ STEEL · Market contraction in purchasing intent · Morning Consult\n\nOnly 14% of brands saw growth in consumer purchasing intent in 2026.\n\nThis is the hard truth: 86% of the market is fighting for scraps. The 14% are the ones who own a clear, defensible claim that nobody else is making. Don't try to grow the intent pie — take a slice from someone bigger.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/morning-consult-2026-09-29t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/morning-consult-2026-09-29t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/morning-consult-2026-09-29t06-5",
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      "body": "{Stash Edge — Pricing Play}\n◆ STEEL · Market contraction in purchasing intent · Morning Consult\n\nOnly 14% of brands saw growth in consumer purchasing intent in 2026.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/morning-consult-2026-09-29t06-5",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Only 14% of brands saw growth in consumer purchasing intent in 2026.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nMorning Consult reported that only 14% of brands experienced growth in purchasing intent among consumers, with legacy players securing the biggest boost, per Yahoo Finance Small Business.\nHere's the cool part — the lever almost everyone misses (and you don't have to): do not chase purchasing intent — steal it. Identify the top three competitors in your category by shelf velocity, then run a direct comparison test: same price point, better formulation or design, your brand side-by-side. The switcher rate tells you how much intent you can displace. If it's under 8%, you are not different enough. If it's over 15%, you have a play. This week: buy three of your top competitor's SKUs. Tear them down. Repackage your own product with a specific claim — 'cleaner,' 'faster,' 'local' — that their product does not make. Launch a small paid test at the same price. Measure switcher rate weekly.\nWhat that means for you: This is the hard truth: 86% of the market is fighting for scraps. The 14% are the ones who own a clear, defensible claim that nobody else is making. Don't try to grow the intent pie — take a slice from someone bigger.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Yahoo Finance Small Business: https://finance.yahoo.com/small-business/articles/fastest-growing-food-beverage-brands-110400901.html.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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