{
  "slug": "morning-consult-data-aggregated-brands-2026-09-26t00-5",
  "company": "Morning Consult Data (Aggregated Brands)",
  "headline": "Only 14% of food and beverage brands saw growth in consumer purchase intent.",
  "topic": "{Stash Edge — Packaging Play}",
  "source_name": "Yahoo Finance",
  "source_url": "http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6ab70b1f580e4c839519cd1d969fed3d&url=https%3a%2f%2ffinance.yahoo.com%2fsmall-business%2farticles%2ffastest-growing-food-beverage-brands-110400901.html&c=14179994666540934974&mkt=en-us",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/morning-consult-data-aggregated-brands-2026-09-26t00-5",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Packaging Play}\n◆ STEEL · Aggregated category headwind; legacy players capturing gains · Morning Consult Data (Aggregated Brands)\n\nOnly 14% of food and beverage brands saw growth in consumer purchase intent.\n\nThe 14% is brutal because it says most brands are invisible. They're not losing; they're just not in the game. In food and beverage, legacy brands have shelf, loyalty data, and a million repeat customers. Emerging brands have neither. So the play is not to outsell them — it's to build such a specific narrative that your customers defend it. Spot & Tango didn't win by making better pet food; they won by becoming the brand that people recommend. Purchase intent is just belief. Build it in email and owned channels before you ask for the sale.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/morning-consult-data-aggregated-brands-2026-09-26t00-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/morning-consult-data-aggregated-brands-2026-09-26t00-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/morning-consult-data-aggregated-brands-2026-09-26t00-5",
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      "alt_body": "{Stash Edge — Packaging Play}\n◆ STEEL · Aggregated category headwind; legacy players capturing gains · Morning Consult Data (Aggregated Brands)\n\nOnly 14% of food and beverage brands saw growth in consumer purchase intent.\n\nThe 14% is brutal because it says most brands are invisible. They're not losing; they're just not in the game. In food and beverage, legacy brands have shelf, loyalty data, and a million repeat customers. Emerging brands have neither. So the play is not to outsell them — it's to build such a specific narrative that your customers defend it. Spot & Tango didn't win by making better pet food; they won by becoming the brand that people recommend. Purchase intent is just belief. Build it in email and owned channels before you ask for the sale.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/morning-consult-data-aggregated-brands-2026-09-26t00-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/morning-consult-data-aggregated-brands-2026-09-26t00-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/morning-consult-data-aggregated-brands-2026-09-26t00-5",
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      "body": "{Stash Edge — Packaging Play}\n◆ STEEL · Aggregated category headwind; legacy players capturing gains · Morning Consult Data (Aggregated Brands)\n\nOnly 14% of food and bever…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/morning-consult-data-aggregated-brands-2026-09-26t00-5",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Only 14% of food and beverage brands saw growth in consumer purchase intent.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nMorning Consult tracking data shows that 14% of food and beverage brands saw growth in purchase intent among consumers in 2026, with legacy players securing the bulk of that growth, per Yahoo Finance reporting.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if only 14% of brands are winning on purchase intent, your brand survives by becoming one of them. The lever is not product or price — legacy brands already own both. The lever is repetition in a single owned channel. If you have an email list of 5,000+ subscribers, send them one value signal per week (recipe, usage occasion, supply chain transparency, new flavor, user story) for 12 weeks without asking for a sale. Measure purchase intent via a simple post-send survey: 'More likely to buy [brand]?' Score it weekly. You're testing if your narrative is shifting perception. If intent moves 3-5% in 12 weeks, scale spend on paid channels mimicking that narrative. If it stalls, your brand narrative is not the lever — product or pricing is.\nWhat that means for you: The 14% is brutal because it says most brands are invisible. They're not losing; they're just not in the game. In food and beverage, legacy brands have shelf, loyalty data, and a million repeat customers. Emerging brands have neither. So the play is not to outsell them — it's to build such a specific narrative that your customers defend it. Spot & Tango didn't win by making better pet food; they won by becoming the brand that people recommend. Purchase intent is just belief. Build it in email and owned channels before you ask for the sale.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Yahoo Finance: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6ab70b1f580e4c839519cd1d969fed3d&url=https%3a%2f%2ffinance.yahoo.com%2fsmall-business%2farticles%2ffastest-growing-food-beverage-brands-110400901.html&c=14179994666540934974&mkt=en-us.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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