{
  "slug": "morning-consult-survey-2026-09-26t18-7",
  "company": "Morning Consult (survey)",
  "headline": "Only 14% of brands saw growth in consumer purchase intent in 2026.",
  "topic": "{Stash Edge — Social Proof Play}",
  "source_name": "Yahoo Finance Small Business",
  "source_url": "https://finance.yahoo.com/small-business/articles/fastest-growing-food-beverage-brands-110400901.html",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/morning-consult-survey-2026-09-26t18-7",
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    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Social Proof Play}\n◆ PAPER · Market consolidation signal · Morning Consult (survey)\n\nOnly 14% of brands saw growth in consumer purchase intent in 2026.\n\nthe 14% who grew probably did so by owning a specific reason to buy (allergen-free, local, functional). Rather than competing on brand awareness (a 86%-losing game), pick a single category attribute (sustainable packaging, high-protein, prebiotic) and own it entirely in your messaging and product. The mechanism: when category intent is flat, brands that own a sub-category grow. Test messaging that leads with attribute, not brand name. If you sell a product that's 'high-protein,' lead with that in paid ads and packaging—not the brand story.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/morning-consult-survey-2026-09-26t18-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/morning-consult-survey-2026-09-26t18-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/morning-consult-survey-2026-09-26t18-7",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Social Proof Play}\n◆ PAPER · Market consolidation signal · Morning Consult (survey)\n\nOnly 14% of brands saw growth in consumer purchase intent in 2026.\n\nthe 14% who grew probably did so by owning a specific reason to buy (allergen-free, local, functional). Rather than competing on brand awareness (a 86%-losing game), pick a single category attribute (sustainable packaging, high-protein, prebiotic) and own it entirely in your messaging and product. The mechanism: when category intent is flat, brands that own a sub-category grow. Test messaging that leads with attribute, not brand name. If you sell a product that's 'high-protein,' lead with that in paid ads and packaging—not the brand story.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/morning-consult-survey-2026-09-26t18-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/morning-consult-survey-2026-09-26t18-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/morning-consult-survey-2026-09-26t18-7",
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      "body": "{Stash Edge — Social Proof Play}\n◆ PAPER · Market consolidation signal · Morning Consult (survey)\n\nOnly 14% of brands saw growth in consumer purchase intent in 2026.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/morning-consult-survey-2026-09-26t18-7",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Only 14% of brands saw growth in consumer purchase intent in 2026.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nMorning Consult reported that only 14% of food and beverage brands saw growth in purchasing intent among consumers, with legacy players securing the biggest boost, per Yahoo Finance Small Business.\nHere's the cool part — the lever almost everyone misses (and you don't have to): the 14% who grew probably did so by owning a specific reason to buy (allergen-free, local, functional). Rather than competing on brand awareness (a 86%-losing game), pick a single category attribute (sustainable packaging, high-protein, prebiotic) and own it entirely in your messaging and product. The mechanism: when category intent is flat, brands that own a sub-category grow. Test messaging that leads with attribute, not brand name. If you sell a product that's 'high-protein,' lead with that in paid ads and packaging—not the brand story.\nWhat that means for you: the 14% who grew probably did so by owning a specific reason to buy (allergen-free, local, functional). Rather than competing on brand awareness (a 86%-losing game), pick a single category attribute (sustainable packaging, high-protein, prebiotic) and own it entirely in your messaging and product. The mechanism: when category intent is flat, brands that own a sub-category grow. Test messaging that leads with attribute, not brand name. If you sell a product that's 'high-protein,' lead with that in paid ads and packaging—not the brand story.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Yahoo Finance Small Business: https://finance.yahoo.com/small-business/articles/fastest-growing-food-beverage-brands-110400901.html.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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