{
  "slug": "multiple-brands-per-modern-retail-research-2026-09-02t09-6",
  "company": "Multiple brands (per Modern Retail research)",
  "headline": "YouTube outranks all ad-supported streaming platforms for fourth consecutive year in Q1 2026.",
  "topic": "{Stash Edge — Social Proof Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/modern-retail-research-marketers-navigate-a-changing-ctv-landscape/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/multiple-brands-per-modern-retail-research-2026-09-02t09-6",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Social Proof Play}\n◆ GRAPHITE · CTV advertising landscape shift and platform dominance · Multiple brands (per Modern Retail research)\n\nYouTube outranks all ad-supported streaming platforms for fourth consecutive year in Q1 2026.\n\nThe temptation is always to chase the new platform where your competitors aren't yet. YouTube is boring because it works. If you're selling a physical product and running video ads, YouTube's dominance means the audience is there and proven. Start there, prove the ROAS, then experiment on the margins.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/multiple-brands-per-modern-retail-research-2026-09-02t09-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/multiple-brands-per-modern-retail-research-2026-09-02t09-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/multiple-brands-per-modern-retail-research-2026-09-02t09-6",
      "chars": 1042,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Social Proof Play}\n◆ GRAPHITE · CTV advertising landscape shift and platform dominance · Multiple brands (per Modern Retail research)\n\nYouTube outranks all ad-supported streaming platforms for fourth consecutive year in Q1 2026.\n\nThe temptation is always to chase the new platform where your competitors aren't yet. YouTube is boring because it works. If you're selling a physical product and running video ads, YouTube's dominance means the audience is there and proven. Start there, prove the ROAS, then experiment on the margins.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/multiple-brands-per-modern-retail-research-2026-09-02t09-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/multiple-brands-per-modern-retail-research-2026-09-02t09-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/multiple-brands-per-modern-retail-research-2026-09-02t09-6",
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      "body": "{Stash Edge — Social Proof Play}\n◆ GRAPHITE · CTV advertising landscape shift and platform dominance · Multiple brands (per Modern Retail research)\n\nYouTube outranks a…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/multiple-brands-per-modern-retail-research-2026-09-02t09-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "YouTube outranks all ad-supported streaming platforms for fourth consecutive year in Q1 2026.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nIn Q1 2026, YouTube held the largest share of advertising spend among ad-supported streaming services for the fourth year running, per Modern Retail research.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you're considering CTV advertising as a physical product brand, YouTube is not optional — it's the default allocation for a reason. Rather than testing new platforms first, allocate 70% of CTV budget to YouTube, use the remaining 30% to test one emerging platform, measure the ROAS gap, and adjust. YouTube's fourth consecutive win is not a fad; it's an incumbent defending its position because the ROI works.\nWhat that means for you: The temptation is always to chase the new platform where your competitors aren't yet. YouTube is boring because it works. If you're selling a physical product and running video ads, YouTube's dominance means the audience is there and proven. Start there, prove the ROAS, then experiment on the margins.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/modern-retail-research-marketers-navigate-a-changing-ctv-landscape/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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