{
  "slug": "multiple-brands-urbanstems-hm-chobani-teleties-2026-08-16t15-6",
  "company": "Multiple brands (UrbanStems, H&M, Chobani, Teleties)",
  "headline": "Brands refining partnership strategies to match audiences and unlock new growth.",
  "topic": "{Stash Edge — Community Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/how-hm-chobani-urbanstems-and-teleties-are-refining-their-partnership-strategies/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/multiple-brands-urbanstems-hm-chobani-teleties-2026-08-16t15-6",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Community Play}\n◆ GRAPHITE · Strategic partnership refinement · Multiple brands (UrbanStems, H&M, Chobani, Teleties)\n\nBrands refining partnership strategies to match audiences and unlock new growth.\n\nCo-marketing is not about hugging another brand for credibility. It is about reaching a customer you did not have to pay acquisition costs for. UrbanStems and Chobani are doing it right — they identify audiences that want what they sell but have not heard of them yet, and they use a partner's trust to introduce themselves. That is the play.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/multiple-brands-urbanstems-hm-chobani-teleties-2026-08-16t15-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/multiple-brands-urbanstems-hm-chobani-teleties-2026-08-16t15-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/multiple-brands-urbanstems-hm-chobani-teleties-2026-08-16t15-6",
      "chars": 1064,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Community Play}\n◆ GRAPHITE · Strategic partnership refinement · Multiple brands (UrbanStems, H&M, Chobani, Teleties)\n\nBrands refining partnership strategies to match audiences and unlock new growth.\n\nCo-marketing is not about hugging another brand for credibility. It is about reaching a customer you did not have to pay acquisition costs for. UrbanStems and Chobani are doing it right — they identify audiences that want what they sell but have not heard of them yet, and they use a partner's trust to introduce themselves. That is the play.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/multiple-brands-urbanstems-hm-chobani-teleties-2026-08-16t15-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/multiple-brands-urbanstems-hm-chobani-teleties-2026-08-16t15-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/multiple-brands-urbanstems-hm-chobani-teleties-2026-08-16t15-6",
      "alt_chars": 1064,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Community Play}\n◆ GRAPHITE · Strategic partnership refinement · Multiple brands (UrbanStems, H&M, Chobani, Teleties)\n\nBrands refining partnership str…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/multiple-brands-urbanstems-hm-chobani-teleties-2026-08-16t15-6",
      "chars": 300,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Brands refining partnership strategies to match audiences and unlock new growth.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Modern Retail, brands like UrbanStems, H&M, and Chobani are refining partnerships to match audiences, drive cultural relevance, and unlock new growth channels, signaling a shift toward more intentional co-marketing.\nHere's the cool part — the lever almost everyone misses (and you don't have to): map your customer demographic and identify two brands whose customer demographic does NOT overlap with yours but shops the same price point and frequency. Propose a co-marketing campaign: they email their list with a discount code for your product; you email your list with a discount code for theirs. Track the conversion rate on each side. The winner is the brand that drives higher-value customers into the partner's funnel. If both sides see ROAS above 2x, renew the partnership. This costs nothing but email and a discount code.\nWhat that means for you: Co-marketing is not about hugging another brand for credibility. It is about reaching a customer you did not have to pay acquisition costs for. UrbanStems and Chobani are doing it right — they identify audiences that want what they sell but have not heard of them yet, and they use a partner's trust to introduce themselves. That is the play.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/how-hm-chobani-urbanstems-and-teleties-are-refining-their-partnership-strategies/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2031,
      "limit": 0
    }
  }
}