{
  "slug": "multiple-brands-via-glossy-report-2026-10-19t18-6",
  "company": "Multiple Brands (via Glossy Report)",
  "headline": "Brand leaders say discounting is a hard drug; retraining customers to shop full price is critical.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/fashion/discounting-is-a-hard-drug-to-come-off-but-retraining-customers-to-shop-full-price-is-a-must-brand-leaders-say/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/multiple-brands-via-glossy-report-2026-10-19t18-6",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Pattern: brands backing off heavy seasonal discounting · Multiple Brands (via Glossy Report)\n\nBrand leaders say discounting is a hard drug; retraining customers to shop full price is critical.\n\nThis is the hardest move in DTC. Brands that won on Amazon and Facebook by discounting hard face a wall around year three: customers only buy on sale, and the margin evaporates. The reset requires you to lose volume for a quarter and rebuild trust that your product is worth more. The trick is not to stop discounting cold; it is to slowly move the discount from 'buy now cheaper' to 'loyalty credit' or 'next-time money.' It takes discipline.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/multiple-brands-via-glossy-report-2026-10-19t18-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/multiple-brands-via-glossy-report-2026-10-19t18-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/multiple-brands-via-glossy-report-2026-10-19t18-6",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Pattern: brands backing off heavy seasonal discounting · Multiple Brands (via Glossy Report)\n\nBrand leaders say discounting is a hard drug; retraining customers to shop full price is critical.\n\nThis is the hardest move in DTC. Brands that won on Amazon and Facebook by discounting hard face a wall around year three: customers only buy on sale, and the margin evaporates. The reset requires you to lose volume for a quarter and rebuild trust that your product is worth more. The trick is not to stop discounting cold; it is to slowly move the discount from 'buy now cheaper' to 'loyalty credit' or 'next-time money.' It takes discipline.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/multiple-brands-via-glossy-report-2026-10-19t18-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/multiple-brands-via-glossy-report-2026-10-19t18-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/multiple-brands-via-glossy-report-2026-10-19t18-6",
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      "body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Pattern: brands backing off heavy seasonal discounting · Multiple Brands (via Glossy Report)\n\nBrand leaders say discounting is a hard d…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/multiple-brands-via-glossy-report-2026-10-19t18-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Brand leaders say discounting is a hard drug; retraining customers to shop full price is critical.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nA Glossy report citing multiple brand leaders found that while consumers welcome heavy discounting in Q4, frequent promotions train customers to wait for deals, making full-price selling harder and necessitating a reset strategy.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you have trained your audience to buy only at 40% off, a cold reset will fail. Instead, run a four-week transition: weeks 1–2, offer 25% off with a clear sign-off message ('this is our final seasonal promotion'); week 3, move to $X gift card on orders over $Y (frames the incentive as money to spend next, not a price cut); week 4, return to full price with a loyalty tier (first purchase qualifies you for early access to the next sale, six months out). Measure repeat-order rate and AOV week by week. You are not eliminating discount; you are shifting it from price to value and time.\nWhat that means for you: This is the hardest move in DTC. Brands that won on Amazon and Facebook by discounting hard face a wall around year three: customers only buy on sale, and the margin evaporates. The reset requires you to lose volume for a quarter and rebuild trust that your product is worth more. The trick is not to stop discounting cold; it is to slowly move the discount from 'buy now cheaper' to 'loyalty credit' or 'next-time money.' It takes discipline.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/fashion/discounting-is-a-hard-drug-to-come-off-but-retraining-customers-to-shop-full-price-is-a-must-brand-leaders-say/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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