{
  "slug": "multiple-cpg-brands-2026-06-20t15-6",
  "company": "Multiple CPG brands",
  "headline": "Direct mail sees quiet comeback among local brands with high response rates.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Yonkers Times",
  "source_url": "http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a36ab47a70e4efca05d0969217b3fbc&url=https%3a%2f%2fyonkerstimes.com%2fis-direct-mail-still-effective-for-local-businesses-in-2026%2f",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/multiple-cpg-brands-2026-06-20t15-6",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ GRAPHITE · Shift back to physical mail for local retail marketing · Multiple CPG brands\n\nDirect mail sees quiet comeback among local brands with high response rates.\n\nDirect mail got written off because everyone chases 'digital first.' But physical mail still works for local brands because the buyer is not fighting algorithmic noise. The postcard sits on the kitchen counter for three days. Your Instagram ad is gone in two seconds. For physical product brands that ship locally or have a retail location, direct mail to a zip code is underused and often cheaper than the latest ad platform.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/multiple-cpg-brands-2026-06-20t15-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/multiple-cpg-brands-2026-06-20t15-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/multiple-cpg-brands-2026-06-20t15-6",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ GRAPHITE · Shift back to physical mail for local retail marketing · Multiple CPG brands\n\nDirect mail sees quiet comeback among local brands with high response rates.\n\nDirect mail got written off because everyone chases 'digital first.' But physical mail still works for local brands because the buyer is not fighting algorithmic noise. The postcard sits on the kitchen counter for three days. Your Instagram ad is gone in two seconds. For physical product brands that ship locally or have a retail location, direct mail to a zip code is underused and often cheaper than the latest ad platform.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/multiple-cpg-brands-2026-06-20t15-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/multiple-cpg-brands-2026-06-20t15-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/multiple-cpg-brands-2026-06-20t15-6",
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      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ GRAPHITE · Shift back to physical mail for local retail marketing · Multiple CPG brands\n\nDirect mail sees quiet comeback among local brands with high…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/multiple-cpg-brands-2026-06-20t15-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Direct mail sees quiet comeback among local brands with high response rates.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nDirect mail is seeing renewed interest among local businesses, with studies showing measurable response rates that compete with digital advertising, per Yonkers Times.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if your product sells to a local, geographically concentrated buyer, test a postcard drop to 5,000 households in your target zip code. Include a QR code or promo code that lets you measure response. The postcard cost is $0.50-$1.00 per piece including mail; your digital CPM is often $5-$20. If even 2% of recipients respond, your CAC drops below digital. Use a bold image, one offer, one call to action — do not try to tell your whole story on a 4x6 piece.\nWhat that means for you: Direct mail got written off because everyone chases 'digital first.' But physical mail still works for local brands because the buyer is not fighting algorithmic noise. The postcard sits on the kitchen counter for three days. Your Instagram ad is gone in two seconds. For physical product brands that ship locally or have a retail location, direct mail to a zip code is underused and often cheaper than the latest ad platform.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Yonkers Times: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a36ab47a70e4efca05d0969217b3fbc&url=https%3a%2f%2fyonkerstimes.com%2fis-direct-mail-still-effective-for-local-businesses-in-2026%2f.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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