{
  "slug": "multiple-cpg-brands-2026-07-20t00-6",
  "company": "Multiple CPG brands",
  "headline": "Off-site retail media networks expanding beyond first-party ads, per ShopLiftr and TripleLift.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "TMCnet and Morningstar",
  "source_url": "https://www.tmcnet.com/usubmit/2026/07/07/10410640.htm",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/multiple-cpg-brands-2026-07-20t00-6",
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      "body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Off-site retail media · Multiple CPG brands\n\nOff-site retail media networks expanding beyond first-party ads, per ShopLiftr and TripleLift.\n\nMost brands still think of retail media as something that lives inside a retailer's app or website. The real move is running the deal across owned media (the store), earned media (creator posts), and paid off-site (TV, billboards, programmatic). Retail media networks are starting to stitch those channels together. The brands winning are the ones letting the network follow the shopper, not the retailer.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/multiple-cpg-brands-2026-07-20t00-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/multiple-cpg-brands-2026-07-20t00-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/multiple-cpg-brands-2026-07-20t00-6",
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      "alt_body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Off-site retail media · Multiple CPG brands\n\nOff-site retail media networks expanding beyond first-party ads, per ShopLiftr and TripleLift.\n\nMost brands still think of retail media as something that lives inside a retailer's app or website. The real move is running the deal across owned media (the store), earned media (creator posts), and paid off-site (TV, billboards, programmatic). Retail media networks are starting to stitch those channels together. The brands winning are the ones letting the network follow the shopper, not the retailer.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/multiple-cpg-brands-2026-07-20t00-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/multiple-cpg-brands-2026-07-20t00-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/multiple-cpg-brands-2026-07-20t00-6",
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      "body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Off-site retail media · Multiple CPG brands\n\nOff-site retail media networks expanding beyond first-party ads, per ShopLiftr and TripleLift.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/multiple-cpg-brands-2026-07-20t00-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Off-site retail media networks expanding beyond first-party ads, per ShopLiftr and TripleLift.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nBrands are using off-site retail media networks (ShopLiftr, TripleLift) to reach shoppers across display, digital out-of-home, connected TV, and other channels with locally-relevant deals, measuring ROI beyond traditional retail media.\nHere's the cool part — the lever almost everyone misses (and you don't have to): bundle your retail promotions across off-site channels. Instead of running a discount only at the shelf or on the retailer's app, take that same deal to a retail media network that can reach the same shopper on their phone, their TV, and a billboard in their neighborhood. You pay once, the shopper sees it three times. This is not new inventory—it's repurposing the deal you're already running. Contact ShopLiftr or TripleLift and ask for a pilot with your top three regional promotions.\nWhat that means for you: Most brands still think of retail media as something that lives inside a retailer's app or website. The real move is running the deal across owned media (the store), earned media (creator posts), and paid off-site (TV, billboards, programmatic). Retail media networks are starting to stitch those channels together. The brands winning are the ones letting the network follow the shopper, not the retailer.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — TMCnet and Morningstar: https://www.tmcnet.com/usubmit/2026/07/07/10410640.htm.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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