{
  "slug": "nette-2026-09-22t15-3",
  "company": "Nette",
  "headline": "Beauty brand launches first influencer collab with sports figure Morgan Riddle",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/beauty/beauty-briefing-why-nette-launched-its-first-influencer-collaboration-with-morgan-riddle/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/nette-2026-09-22t15-3",
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      "body": "{Stash Edge — Influencer & Seeding}\n◆ GOLD · Sports-and-beauty crossover partnership · Nette\n\nBeauty brand launches first influencer collab with sports figure Morgan Riddle.\n\nBeauty brands are obsessed with other beauty creators—they follow each other, they quote each other, and their audiences have already heard the pitch a thousand times. Nette smartly stepped sideways. Morgan Riddle's audience is not waiting for beauty content; they are waiting for authenticity from someone they already trust in a different space. This is how you avoid the creator-endorsement fatigue that plagues the beauty sector.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/nette-2026-09-22t15-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/nette-2026-09-22t15-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/nette-2026-09-22t15-3",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ GOLD · Sports-and-beauty crossover partnership · Nette\n\nBeauty brand launches first influencer collab with sports figure Morgan Riddle.\n\nBeauty brands are obsessed with other beauty creators—they follow each other, they quote each other, and their audiences have already heard the pitch a thousand times. Nette smartly stepped sideways. Morgan Riddle's audience is not waiting for beauty content; they are waiting for authenticity from someone they already trust in a different space. This is how you avoid the creator-endorsement fatigue that plagues the beauty sector.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/nette-2026-09-22t15-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/nette-2026-09-22t15-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/nette-2026-09-22t15-3",
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      "body": "{Stash Edge — Influencer & Seeding}\n◆ GOLD · Sports-and-beauty crossover partnership · Nette\n\nBeauty brand launches first influencer collab with sports figure Morgan Riddle.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/nette-2026-09-22t15-3",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Beauty brand launches first influencer collab with sports figure Morgan Riddle",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nNette beauty brand partnered with Morgan Riddle for its first creator collaboration, tapping into the growing sports-and-beauty category crossover, per Glossy.\nHere's the cool part — the lever almost everyone misses (and you don't have to): do not partner with a creator whose audience is already 80% your customer. Partner with a creator whose audience is adjacent but not overlapping. Morgan Riddle's followers care about fitness, luxury travel, and lifestyle—not specifically beauty tutorials. That's your edge. They are not 'beauty people,' so they do not already own 15 competing products. Riddle's credibility in her category transfers to the product (if she uses it, it must be good). Run this by identifying three influencers who are influential in a category your buyer cares about but not in the category you are selling in.\nWhat that means for you: Beauty brands are obsessed with other beauty creators—they follow each other, they quote each other, and their audiences have already heard the pitch a thousand times. Nette smartly stepped sideways. Morgan Riddle's audience is not waiting for beauty content; they are waiting for authenticity from someone they already trust in a different space. This is how you avoid the creator-endorsement fatigue that plagues the beauty sector.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/beauty/beauty-briefing-why-nette-launched-its-first-influencer-collaboration-with-morgan-riddle/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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