{
  "slug": "nette-2026-09-23t15-4",
  "company": "Nette",
  "headline": "Nette launches first influencer collaboration with Morgan Riddle, entering sports-beauty crossover.",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/beauty/beauty-briefing-why-nette-launched-its-first-influencer-collaboration-with-morgan-riddle/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/nette-2026-09-23t15-4",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ SILVER · Creator partnership between beauty and sports influencer · Nette\n\nNette launches first influencer collaboration with Morgan Riddle, entering sports-beauty crossover.\n\nThe sports-beauty crossover is not new, but Nette is doing it right: they picked a creator with real reach in an adjacent world (Riddle has sports and lifestyle credibility) and are letting her co-create. This is smarter than paying a beauty influencer to post your product. You get access to a whole audience that does not follow beauty creators. Test this with your fastest-growing SKU and a creator who has audience overlap with your target but plays in a different lane.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/nette-2026-09-23t15-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/nette-2026-09-23t15-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/nette-2026-09-23t15-4",
      "chars": 1073,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ SILVER · Creator partnership between beauty and sports influencer · Nette\n\nNette launches first influencer collaboration with Morgan Riddle, entering sports-beauty crossover.\n\nThe sports-beauty crossover is not new, but Nette is doing it right: they picked a creator with real reach in an adjacent world (Riddle has sports and lifestyle credibility) and are letting her co-create. This is smarter than paying a beauty influencer to post your product. You get access to a whole audience that does not follow beauty creators. Test this with your fastest-growing SKU and a creator who has audience overlap with your target but plays in a different lane.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/nette-2026-09-23t15-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/nette-2026-09-23t15-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/nette-2026-09-23t15-4",
      "alt_chars": 1073,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ SILVER · Creator partnership between beauty and sports influencer · Nette\n\nNette launches first influencer collaboration with Morgan Riddle, entering sports-beauty…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/nette-2026-09-23t15-4",
      "chars": 297,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Nette launches first influencer collaboration with Morgan Riddle, entering sports-beauty crossover.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nNette announced its first creator partnership with Morgan Riddle, joining a growing category of sports-and-beauty crossovers, per Glossy.\nHere's the cool part — the lever almost everyone misses (and you don't have to): partner with a creator in an adjacent category (fitness, sports, wellness, lifestyle) rather than a traditional beauty influencer. They bring an audience that is not saturated with beauty marketing. Test a co-created limited SKU (a single color, a single size) under both the brand and creator name, seat it on both their channels, and measure which drive list traffic vs. transaction. The best creators own their fulfillment—ask if they will take returns, handle customer service, or drop-ship. If they will, you have found a distribution partner, not just a spokesperson.\nWhat that means for you: The sports-beauty crossover is not new, but Nette is doing it right: they picked a creator with real reach in an adjacent world (Riddle has sports and lifestyle credibility) and are letting her co-create. This is smarter than paying a beauty influencer to post your product. You get access to a whole audience that does not follow beauty creators. Test this with your fastest-growing SKU and a creator who has audience overlap with your target but plays in a different lane.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/beauty/beauty-briefing-why-nette-launched-its-first-influencer-collaboration-with-morgan-riddle/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2117,
      "limit": 0
    }
  }
}