{
  "slug": "nette-2026-09-24t00-3",
  "company": "Nette",
  "headline": "Beauty brand launches first influencer collab with sports-adjacent creator.",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/beauty/beauty-briefing-why-nette-launched-its-first-influencer-collaboration-with-morgan-riddle/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/nette-2026-09-24t00-3",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ GOLD · Sports-beauty crossover partnership · Nette\n\nBeauty brand launches first influencer collab with sports-adjacent creator.\n\nBeauty brands have been seeding to beauty creators forever. The margin there is crushed because everyone's doing it. Nette saw the gap: sports and wellness audiences are underexposed to new beauty brands. Morgan Riddle isn't a beauty influencer; she's a lifestyle creator who happens to talk about how she looks and feels. That's permission to sell beauty without sounding like you're selling beauty. If you're physical product, find the adjacent category where your buyer already listens and seed there first.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/nette-2026-09-24t00-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/nette-2026-09-24t00-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/nette-2026-09-24t00-3",
      "chars": 1062,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ GOLD · Sports-beauty crossover partnership · Nette\n\nBeauty brand launches first influencer collab with sports-adjacent creator.\n\nBeauty brands have been seeding to beauty creators forever. The margin there is crushed because everyone's doing it. Nette saw the gap: sports and wellness audiences are underexposed to new beauty brands. Morgan Riddle isn't a beauty influencer; she's a lifestyle creator who happens to talk about how she looks and feels. That's permission to sell beauty without sounding like you're selling beauty. If you're physical product, find the adjacent category where your buyer already listens and seed there first.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/nette-2026-09-24t00-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/nette-2026-09-24t00-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/nette-2026-09-24t00-3",
      "alt_chars": 1062,
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ GOLD · Sports-beauty crossover partnership · Nette\n\nBeauty brand launches first influencer collab with sports-adjacent creator.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/nette-2026-09-24t00-3",
      "chars": 260,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Beauty brand launches first influencer collab with sports-adjacent creator.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Glossy, Nette launched its first creator partnership, joining a growing wave of sports-and-beauty collaborations.\nHere's the cool part — the lever almost everyone misses (and you don't have to): don't seed product to beauty creators if your buyer lives in the wellness-to-fitness lane. Find the creator who owns *both* categories with credibility in neither—the athlete-adjacent figure who blogs wellness but isn't a beauty influencer. Their audience is less saturated with beauty pitches and primed to believe this person's beauty recommendation because they trust her other advice. Partner with one creator for 90 days, give them free SKU to feature, ask them to post twice monthly. Measure link clicks, not followers.\nWhat that means for you: Beauty brands have been seeding to beauty creators forever. The margin there is crushed because everyone's doing it. Nette saw the gap: sports and wellness audiences are underexposed to new beauty brands. Morgan Riddle isn't a beauty influencer; she's a lifestyle creator who happens to talk about how she looks and feels. That's permission to sell beauty without sounding like you're selling beauty. If you're physical product, find the adjacent category where your buyer already listens and seed there first.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/beauty/beauty-briefing-why-nette-launched-its-first-influencer-collaboration-with-morgan-riddle/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2075,
      "limit": 0
    }
  }
}