{
  "slug": "new-balance-2026-06-30t00-3",
  "company": "New Balance",
  "headline": "Revenue surge of 19% in 2025 with $10B target for 2026 signals pricing hold and volume retention.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "SGB Media Online",
  "source_url": "https://news.google.com/rss/articles/CBMingFBVV95cUxPS3d1X0I4UG1mZUl1SjlzbWRnUkc5eXRCVlNsSXlSYThzQkZ1MzRsZHNLSEhKcXc4Z29vZGNqTE5tMDY3UFNzeERvV2xNckxiTlJKVjNzYVVnRGZ2T3FyVFVHWGNsQmx3Q29PTFVlSHZDWUxrRVJ6TG81SUpOWFR3aHQ3RjhCdmluRE1NQWJlVDRhX2xQaERZX1dMYjR5Zw",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/new-balance-2026-06-30t00-3",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ GOLD · Revenue growth announcement · New Balance\n\nRevenue surge of 19% in 2025 with $10B target for 2026 signals pricing hold and volume retention.\n\nNew Balance is telling you they're not worried about 2026. That kind of forward confidence in athletic wear only happens when you own the price conversation with your customer. They're not racing to $10B on discounts — they're getting there on faith that the customer will stick. That's a bold move and it's working. For brands competing in athletic, the lesson is to stop matching competitor pricing and start asking what your customer will actually pay for the thing they already buy from you.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/new-balance-2026-06-30t00-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/new-balance-2026-06-30t00-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/new-balance-2026-06-30t00-3",
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      "alt_body": "{Stash Edge — Pricing Play}\n◆ GOLD · Revenue growth announcement · New Balance\n\nRevenue surge of 19% in 2025 with $10B target for 2026 signals pricing hold and volume retention.\n\nNew Balance is telling you they're not worried about 2026. That kind of forward confidence in athletic wear only happens when you own the price conversation with your customer. They're not racing to $10B on discounts — they're getting there on faith that the customer will stick. That's a bold move and it's working. For brands competing in athletic, the lesson is to stop matching competitor pricing and start asking what your customer will actually pay for the thing they already buy from you.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/new-balance-2026-06-30t00-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/new-balance-2026-06-30t00-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/new-balance-2026-06-30t00-3",
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      "body": "{Stash Edge — Pricing Play}\n◆ GOLD · Revenue growth announcement · New Balance\n\nRevenue surge of 19% in 2025 with $10B target for 2026 signals pricing hold and volume retention.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/new-balance-2026-06-30t00-3",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Revenue surge of 19% in 2025 with $10B target for 2026 signals pricing hold and volume retention.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nNew Balance reported a 19% revenue increase in 2025 and publicly stated a $10B revenue target for 2026, indicating strong demand and pricing power, per SGB Media Online.\nHere's the cool part — the lever almost everyone misses (and you don't have to): double-digit growth in athletic footwear in a saturated market means pricing is sticky. New Balance is raising price, not lowering it, and customers are absorbing the increase. The play: test a 5-10% price increase on your best-selling SKU or colorway — the one customers already trust — and hold the price for 60 days. Measure repeat purchase rate, not just units sold. If repeat rate stays flat or rises, you've found margin. If it drops, drop the price back and test a different product line. New Balance proved the market will pay more for category classics.\nWhat that means for you: New Balance is telling you they're not worried about 2026. That kind of forward confidence in athletic wear only happens when you own the price conversation with your customer. They're not racing to $10B on discounts — they're getting there on faith that the customer will stick. That's a bold move and it's working. For brands competing in athletic, the lesson is to stop matching competitor pricing and start asking what your customer will actually pay for the thing they already buy from you.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — SGB Media Online: https://news.google.com/rss/articles/CBMingFBVV95cUxPS3d1X0I4UG1mZUl1SjlzbWRnUkc5eXRCVlNsSXlSYThzQkZ1MzRsZHNLSEhKcXc4Z29vZGNqTE5tMDY3UFNzeERvV2xNckxiTlJKVjNzYVVnRGZ2T3FyVFVHWGNsQmx3Q29PTFVlSHZDWUxrRVJ6TG81SUpOWFR3aHQ3RjhCdmluRE1NQWJlVDRhX2xQaERZX1dMYjR5Zw.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}