{
  "slug": "new-balance-2026-07-02t03-4",
  "company": "New Balance",
  "headline": "Revenue surge to 19% in 2025; eyes $10B milestone in 2026.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "SGB Media Online",
  "source_url": "https://news.google.com/rss/articles/CBMingFBVV95cUxPS3d1X0I4UG1mZUl1SjlzbWRnUkc5eXRCVlNsSXlSYThzQkZ1MzRsZHNLSEhKcXc4Z29vZGNqTE5tMDY3UFNzeERvV2xNckxiTlJKVjNzYVVnRGZ2T3FyVFVHWGNsQmx3Q29PTFVlSHZDWUxrRVJ6TG81SUpOWFR3aHQ3RjhCdmluRE1NQWJlVDRhX2xQaERZX1dMYjR5Zw",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/new-balance-2026-07-02t03-4",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ SILVER · Earnings projection · New Balance\n\nRevenue surge to 19% in 2025; eyes $10B milestone in 2026.\n\nNew Balance hitting $10B is not a milestone; it's a signal that the brand has crossed the threshold where pricing power is set in the consumer's mind. They're not fighting for share; they're capturing demand from people who already decided to spend. Most brands are still trying to convince people to buy cheaper. New Balance convinced them to buy more from them at better margins.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/new-balance-2026-07-02t03-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/new-balance-2026-07-02t03-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/new-balance-2026-07-02t03-4",
      "chars": 918,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Pricing Play}\n◆ SILVER · Earnings projection · New Balance\n\nRevenue surge to 19% in 2025; eyes $10B milestone in 2026.\n\nNew Balance hitting $10B is not a milestone; it's a signal that the brand has crossed the threshold where pricing power is set in the consumer's mind. They're not fighting for share; they're capturing demand from people who already decided to spend. Most brands are still trying to convince people to buy cheaper. New Balance convinced them to buy more from them at better margins.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/new-balance-2026-07-02t03-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/new-balance-2026-07-02t03-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/new-balance-2026-07-02t03-4",
      "alt_chars": 918,
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    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Pricing Play}\n◆ SILVER · Earnings projection · New Balance\n\nRevenue surge to 19% in 2025; eyes $10B milestone in 2026.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/new-balance-2026-07-02t03-4",
      "chars": 233,
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    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Revenue surge to 19% in 2025; eyes $10B milestone in 2026.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nNew Balance reported 19% revenue growth in 2025 and is projecting $10 billion in 2026, per SGB Media Online.\nHere's the cool part — the lever almost everyone misses (and you don't have to): New Balance is not competing on price; they're competing on product consistency and brand loyalty. If you're in athletic or casual footwear, the play is to hold your best-selling model at price and extend into adjacent categories (apparel, accessories) where your customer base already trusts you. New Balance's growth is coming from repeat buyers buying more, not new buyers at discount. Track your repeat-buyer average order value. If it's flat while CAC rises, you're losing the game. If it's rising, you're winning.\nWhat that means for you: New Balance hitting $10B is not a milestone; it's a signal that the brand has crossed the threshold where pricing power is set in the consumer's mind. They're not fighting for share; they're capturing demand from people who already decided to spend. Most brands are still trying to convince people to buy cheaper. New Balance convinced them to buy more from them at better margins.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — SGB Media Online: https://news.google.com/rss/articles/CBMingFBVV95cUxPS3d1X0I4UG1mZUl1SjlzbWRnUkc5eXRCVlNsSXlSYThzQkZ1MzRsZHNLSEhKcXc4Z29vZGNqTE5tMDY3UFNzeERvV2xNckxiTlJKVjNzYVVnRGZ2T3FyVFVHWGNsQmx3Q29PTFVlSHZDWUxrRVJ6TG81SUpOWFR3aHQ3RjhCdmluRE1NQWJlVDRhX2xQaERZX1dMYjR5Zw.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2017,
      "limit": 0
    }
  }
}