{
  "slug": "new-balance-2026-08-01t09-2",
  "company": "New Balance",
  "headline": "Revenue surge 19% in 2025; targets $10B in 2026.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "SGB Media",
  "source_url": "https://news.google.com/rss/articles/CBMingFBVV95cUxPS3d1X0I4UG1mZUl1SjlzbWRnUkc5eXRCVlNsSXlSYThzQkZ1MzRsZHNLSEhKcXc4Z29vZGNqTE5tMDY3UFNzeERvV2xNckxiTlJKVjNzYVVnRGZ2T3FyVFVHWGNsQmx3Q29PTFVlSHZDWUxrRVJ6TG81SUpOWFR3aHQ3RjhCdmluRE1NQWJlVDRhX2xQaERZX1dMYjR5Zw?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/new-balance-2026-08-01t09-2",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ PLATINUM · Volume and pricing both lifted year-over-year · New Balance\n\nRevenue surge 19% in 2025; targets $10B in 2026.\n\nNew Balance did not invent anything. They shipped product people wanted, owned the distribution channel they could control (their site, their stores), and priced it accordingly. The 19 percent lift is not magic—it's channel mix discipline. Every brand sitting at 10-20 percent DTC can steal this immediately. The play is boring: own one channel completely, price it right, and your wholesale partner has no option but to follow.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/new-balance-2026-08-01t09-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/new-balance-2026-08-01t09-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/new-balance-2026-08-01t09-2",
      "chars": 983,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Pricing Play}\n◆ PLATINUM · Volume and pricing both lifted year-over-year · New Balance\n\nRevenue surge 19% in 2025; targets $10B in 2026.\n\nNew Balance did not invent anything. They shipped product people wanted, owned the distribution channel they could control (their site, their stores), and priced it accordingly. The 19 percent lift is not magic—it's channel mix discipline. Every brand sitting at 10-20 percent DTC can steal this immediately. The play is boring: own one channel completely, price it right, and your wholesale partner has no option but to follow.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/new-balance-2026-08-01t09-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/new-balance-2026-08-01t09-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/new-balance-2026-08-01t09-2",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Pricing Play}\n◆ PLATINUM · Volume and pricing both lifted year-over-year · New Balance\n\nRevenue surge 19% in 2025; targets $10B in 2026.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/new-balance-2026-08-01t09-2",
      "chars": 251,
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    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Revenue surge 19% in 2025; targets $10B in 2026.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nNew Balance reported revenues surged 19 percent in 2025 and the brand eyes $10B in revenue for 2026, per SGB Media, driven by product momentum and price holding.\nHere's the cool part — the lever almost everyone misses (and you don't have to): direct-to-consumer revenue as a price-control engine. When retail demands markdown, DTC absorbs margin loss at your choice, not at retail's gun. Run a 60/40 split (wholesale / DTC) and you own pricing on 60 percent of your volume. This week: audit your DTC mix. If it's below 40 percent, wholesale is setting your price. Build DTC to minimum 40 percent; price aggressively there and let wholesale follow.\nWhat that means for you: New Balance did not invent anything. They shipped product people wanted, owned the distribution channel they could control (their site, their stores), and priced it accordingly. The 19 percent lift is not magic—it's channel mix discipline. Every brand sitting at 10-20 percent DTC can steal this immediately. The play is boring: own one channel completely, price it right, and your wholesale partner has no option but to follow.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — SGB Media: https://news.google.com/rss/articles/CBMingFBVV95cUxPS3d1X0I4UG1mZUl1SjlzbWRnUkc5eXRCVlNsSXlSYThzQkZ1MzRsZHNLSEhKcXc4Z29vZGNqTE5tMDY3UFNzeERvV2xNckxiTlJKVjNzYVVnRGZ2T3FyVFVHWGNsQmx3Q29PTFVlSHZDWUxrRVJ6TG81SUpOWFR3aHQ3RjhCdmluRE1NQWJlVDRhX2xQaERZX1dMYjR5Zw?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2000,
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    }
  }
}