{
  "slug": "new-balance-2026-08-04t03-5",
  "company": "New Balance",
  "headline": "New Balance revenues surge 19 percent in 2025, eyes $10B in 2026.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "SGB Media",
  "source_url": "https://news.google.com/rss/articles/CBMingFBVV95cUxPS3d1X0I4UG1mZUl1SjlzbWRnUkc5eXRCVlNsSXlSYThzQkZ1MzRsZHNLSEhKcXc4Z29vZGNqTE5tMDY3UFNzeERvV2xNckxiTlJKVjNzYVVnRGZ2T3FyVFVHWGNsQmx3Q29PTFVlSHZDWUxrRVJ6TG81SUpOWFR3aHQ3RjhCdmluRE1NQWJlVDRhX2xQaERZX1dMYjR5Zw?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/new-balance-2026-08-04t03-5",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ STEEL · Year-over-year acceleration + billion-dollar target · New Balance\n\nNew Balance revenues surge 19 percent in 2025, eyes $10B in 2026.\n\nBrands with heritage move faster on price increases because they've earned permission. New Balance owns something: the made-in-USA story, the classic shape, the nostalgic positioning. They can raise price because the customer is not buying a shoe—they're buying an identity and a story of authenticity. Most brands choke on price increases because they haven't earned that narrative. If you're still at commodity pricing, you're leaving billions on the table. Find what you own—category, customer, story—and price accordingly.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/new-balance-2026-08-04t03-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/new-balance-2026-08-04t03-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/new-balance-2026-08-04t03-5",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Pricing Play}\n◆ STEEL · Year-over-year acceleration + billion-dollar target · New Balance\n\nNew Balance revenues surge 19 percent in 2025, eyes $10B in 2026.\n\nBrands with heritage move faster on price increases because they've earned permission. New Balance owns something: the made-in-USA story, the classic shape, the nostalgic positioning. They can raise price because the customer is not buying a shoe—they're buying an identity and a story of authenticity. Most brands choke on price increases because they haven't earned that narrative. If you're still at commodity pricing, you're leaving billions on the table. Find what you own—category, customer, story—and price accordingly.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/new-balance-2026-08-04t03-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/new-balance-2026-08-04t03-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/new-balance-2026-08-04t03-5",
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      "body": "{Stash Edge — Pricing Play}\n◆ STEEL · Year-over-year acceleration + billion-dollar target · New Balance\n\nNew Balance revenues surge 19 percent in 2025, eyes $10B in 2026.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/new-balance-2026-08-04t03-5",
      "chars": 271,
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    "substack": {
      "label": "Substack · Fending",
      "title": "New Balance revenues surge 19 percent in 2025, eyes $10B in 2026.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer SGB Media, New Balance reported 19% revenue growth in 2025 and announced a goal to reach $10 billion in revenue in 2026—indicating confidence in maintained pricing power and category expansion.\nHere's the cool part — the lever almost everyone misses (and you don't have to): New Balance's playbook is price-positioning + heritage storytelling. They hold full margin by owning a heritage narrative (Made in USA, classic silhouettes) and premium distribution (their own stores + selective wholesale). The $10B target assumes sustained price discipline, not volume blitz. For a physical-product brand, the lesson: raise price 3-5% on your core SKU if you own a narrative. Test it on loyal customers first (email, DTC). If you hold 85%+ of volume, the move paid for margin expansion. New Balance did this across their running and lifestyle lines.\nWhat that means for you: Brands with heritage move faster on price increases because they've earned permission. New Balance owns something: the made-in-USA story, the classic shape, the nostalgic positioning. They can raise price because the customer is not buying a shoe—they're buying an identity and a story of authenticity. Most brands choke on price increases because they haven't earned that narrative. If you're still at commodity pricing, you're leaving billions on the table. Find what you own—category, customer, story—and price accordingly.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — SGB Media: https://news.google.com/rss/articles/CBMingFBVV95cUxPS3d1X0I4UG1mZUl1SjlzbWRnUkc5eXRCVlNsSXlSYThzQkZ1MzRsZHNLSEhKcXc4Z29vZGNqTE5tMDY3UFNzeERvV2xNckxiTlJKVjNzYVVnRGZ2T3FyVFVHWGNsQmx3Q29PTFVlSHZDWUxrRVJ6TG81SUpOWFR3aHQ3RjhCdmluRE1NQWJlVDRhX2xQaERZX1dMYjR5Zw?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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