{
  "slug": "new-york-jets-x-coyote-promotions-2026-08-03t09-5",
  "company": "New York Jets x Coyote Promotions",
  "headline": "Sports team partners with merchandise agency to own retail distribution.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "ROI-NJ",
  "source_url": "https://news.google.com/rss/articles/CBMisAFBVV95cUxQbXZGbVFnMUdrMXgtazVsYWtjY05lSkVmX3lvZHlkdmpCU0dzQlVWdDVwT0FCVFlpU0d2TkZBbG9EUFdVTWpvR1lOVWc1RXhLemg2c2stdlkzN3FDTmV6S1RZVi1DNVVYVEdOY05GcnUwNVdBcDh4NDlwNXlnTmY2dHdLOHg1R29kQXBRdHI0YkgyckZKekNJRGNWQkd0Qk9xLVBFeTkwbkNGUEdPUVZBUQ?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/new-york-jets-x-coyote-promotions-2026-08-03t09-5",
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    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · Merchandise agency partnership for branded goods distribution · New York Jets x Coyote Promotions\n\nSports team partners with merchandise agency to own retail distribution.\n\nThe steal is outsourcing the entire SKU lifecycle. If you have a brand with inventory, consider hiring an agency or wholesaler who owns design-to-retail. You set the price floor and margin target; they own the execution and the markdown risk. This frees your team from warehouse logistics and lets you focus on customer acquisition. For agencies: position yourself as the operator, not the vendor. Quote a margin-share model, not a per-unit fee.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/new-york-jets-x-coyote-promotions-2026-08-03t09-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/new-york-jets-x-coyote-promotions-2026-08-03t09-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/new-york-jets-x-coyote-promotions-2026-08-03t09-5",
      "chars": 1132,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · Merchandise agency partnership for branded goods distribution · New York Jets x Coyote Promotions\n\nSports team partners with merchandise agency to own retail distribution.\n\nThe steal is outsourcing the entire SKU lifecycle. If you have a brand with inventory, consider hiring an agency or wholesaler who owns design-to-retail. You set the price floor and margin target; they own the execution and the markdown risk. This frees your team from warehouse logistics and lets you focus on customer acquisition. For agencies: position yourself as the operator, not the vendor. Quote a margin-share model, not a per-unit fee.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/new-york-jets-x-coyote-promotions-2026-08-03t09-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/new-york-jets-x-coyote-promotions-2026-08-03t09-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/new-york-jets-x-coyote-promotions-2026-08-03t09-5",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · Merchandise agency partnership for branded goods distribution · New York Jets x Coyote Promotions\n\nSports team partners with mercha…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/new-york-jets-x-coyote-promotions-2026-08-03t09-5",
      "chars": 300,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Sports team partners with merchandise agency to own retail distribution.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nThe New York Jets partnered with Coyote Promotions to manage branded merchandise, per ROI-NJ—moving inventory and licensing closer to a dedicated agency operator.\nHere's the cool part — the lever almost everyone misses (and you don't have to): The steal is outsourcing the entire SKU lifecycle. If you have a brand with inventory, consider hiring an agency or wholesaler who owns design-to-retail. You set the price floor and margin target; they own the execution and the markdown risk. This frees your team from warehouse logistics and lets you focus on customer acquisition. For agencies: position yourself as the operator, not the vendor. Quote a margin-share model, not a per-unit fee.\nWhat that means for you: The steal is outsourcing the entire SKU lifecycle. If you have a brand with inventory, consider hiring an agency or wholesaler who owns design-to-retail. You set the price floor and margin target; they own the execution and the markdown risk. This frees your team from warehouse logistics and lets you focus on customer acquisition. For agencies: position yourself as the operator, not the vendor. Quote a margin-share model, not a per-unit fee.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — ROI-NJ: https://news.google.com/rss/articles/CBMisAFBVV95cUxQbXZGbVFnMUdrMXgtazVsYWtjY05lSkVmX3lvZHlkdmpCU0dzQlVWdDVwT0FCVFlpU0d2TkZBbG9EUFdVTWpvR1lOVWc1RXhLemg2c2stdlkzN3FDTmV6S1RZVi1DNVVYVEdOY05GcnUwNVdBcDh4NDlwNXlnTmY2dHdLOHg1R29kQXBRdHI0YkgyckZKekNJRGNWQkd0Qk9xLVBFeTkwbkNGUEdPUVZBUQ?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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