{
  "slug": "northshore-2026-07-10t00-1",
  "company": "NorthShore",
  "headline": "Event marketing for incontinence products pulled off full Chicago weekend activation.",
  "topic": "{Stash Edge — Event & Experiential}",
  "source_name": "PRNewswire",
  "source_url": "https://www.prnewswire.com/news-releases/12-hours-of-freedom-northshore-gives-people-with-incontinence-the-ultimate-day-out-in-chicago-302821865.html",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/northshore-2026-07-10t00-1",
  "channels": {
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Event & Experiential}\n◆ DIAMOND · Experience & Experiential · NorthShore\n\nEvent marketing for incontinence products pulled off full Chicago weekend activation.\n\nrun the event FOR your buyer, not AT them. NorthShore didn't demo the product; they demonstrated what the buyer could do WITH it. The press release becomes the proof — a person with incontinence spent 12 hours out of the house without limitation. That single sentence outsells a year of product claims. For any category with shame or doubt built in, flip the narrative from 'our product solves X' to 'here is what life looks like when X is solved' — then let a real person live it in public.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/northshore-2026-07-10t00-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/northshore-2026-07-10t00-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/northshore-2026-07-10t00-1",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Event & Experiential}\n◆ DIAMOND · Experience & Experiential · NorthShore\n\nEvent marketing for incontinence products pulled off full Chicago weekend activation.\n\nrun the event FOR your buyer, not AT them. NorthShore didn't demo the product; they demonstrated what the buyer could do WITH it. The press release becomes the proof — a person with incontinence spent 12 hours out of the house without limitation. That single sentence outsells a year of product claims. For any category with shame or doubt built in, flip the narrative from 'our product solves X' to 'here is what life looks like when X is solved' — then let a real person live it in public.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/northshore-2026-07-10t00-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/northshore-2026-07-10t00-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/northshore-2026-07-10t00-1",
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      "body": "{Stash Edge — Event & Experiential}\n◆ DIAMOND · Experience & Experiential · NorthShore\n\nEvent marketing for incontinence products pulled off full Chicago weekend activation.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/northshore-2026-07-10t00-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Event marketing for incontinence products pulled off full Chicago weekend activation.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nNorthShore hosted a full, unrestricted weekend experience in Chicago for people with heavy bladder leaks, repositioning the product category from constraint to freedom.\nHere's the cool part — the lever almost everyone misses (and you don't have to): run the event FOR your buyer, not AT them. NorthShore didn't demo the product; they demonstrated what the buyer could do WITH it. The press release becomes the proof — a person with incontinence spent 12 hours out of the house without limitation. That single sentence outsells a year of product claims. For any category with shame or doubt built in, flip the narrative from 'our product solves X' to 'here is what life looks like when X is solved' — then let a real person live it in public.\nWhat that means for you: run the event FOR your buyer, not AT them. NorthShore didn't demo the product; they demonstrated what the buyer could do WITH it. The press release becomes the proof — a person with incontinence spent 12 hours out of the house without limitation. That single sentence outsells a year of product claims. For any category with shame or doubt built in, flip the narrative from 'our product solves X' to 'here is what life looks like when X is solved' — then let a real person live it in public.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — PRNewswire: https://www.prnewswire.com/news-releases/12-hours-of-freedom-northshore-gives-people-with-incontinence-the-ultimate-day-out-in-chicago-302821865.html.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}