{
  "slug": "on-holding-2026-09-11t15-3",
  "company": "On Holding",
  "headline": "DTC growth strengthens premium business model against wholesale pressure.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "TradingView",
  "source_url": "https://news.google.com/rss/articles/CBMiugFBVV95cUxORFZ5YkdyZlQ3TjQ4SklaLUphMXRmb3RrQkhCWGl4MHNtNy04Wl9DUGdEaGd5RjVTS1RDcDhhcUlJRTRMekMwN1JkQTY0ZTlfQ1RLUS1aV282ajVGYk9pSEVLVUxJaC1jUS1RU0xjVUdJeEwxOVpKQVVfTlpTT2E2QW4wcllTWXJZQUZtQ2l1OHFoVVZhYlZfaHY5SEVaWGFWRjJ1OXBKLVowVlBZd0ppSlpIeHBDcGpIMnc?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/on-holding-2026-09-11t15-3",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ GOLD · DTC channel expansion · On Holding\n\nDTC growth strengthens premium business model against wholesale pressure.\n\nOn is a $2B+ brand, so the playbook scales differently than a startup. But the principle holds at any size: owned channels protect you. When a wholesale partner demands a discount or threatens to stock a competitor, you're stuck. When you own the customer, you're not. This is why every brand that scales should treat DTC as insurance, not a side project.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/on-holding-2026-09-11t15-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/on-holding-2026-09-11t15-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/on-holding-2026-09-11t15-3",
      "chars": 908,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ GOLD · DTC channel expansion · On Holding\n\nDTC growth strengthens premium business model against wholesale pressure.\n\nOn is a $2B+ brand, so the playbook scales differently than a startup. But the principle holds at any size: owned channels protect you. When a wholesale partner demands a discount or threatens to stock a competitor, you're stuck. When you own the customer, you're not. This is why every brand that scales should treat DTC as insurance, not a side project.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/on-holding-2026-09-11t15-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/on-holding-2026-09-11t15-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/on-holding-2026-09-11t15-3",
      "alt_chars": 908,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ GOLD · DTC channel expansion · On Holding\n\nDTC growth strengthens premium business model against wholesale pressure.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/on-holding-2026-09-11t15-3",
      "chars": 251,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "DTC growth strengthens premium business model against wholesale pressure.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nOn Holding is reinforcing its DTC business to offset wholesale channel pressure, per TradingView analysis.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you have wholesale partnerships, calculate the gross margin difference between wholesale and DTC. If DTC is 15-20% higher, allocate a portion of wholesale revenue back into owned channels. Run a small paid-media test in your wholesale partner's territory to capture customers who would buy from them anyway—pull them to your site instead and keep the full margin. Most brands fund wholesale and ignore DTC. Flip it.\nWhat that means for you: On is a $2B+ brand, so the playbook scales differently than a startup. But the principle holds at any size: owned channels protect you. When a wholesale partner demands a discount or threatens to stock a competitor, you're stuck. When you own the customer, you're not. This is why every brand that scales should treat DTC as insurance, not a side project.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — TradingView: https://news.google.com/rss/articles/CBMiugFBVV95cUxORFZ5YkdyZlQ3TjQ4SklaLUphMXRmb3RrQkhCWGl4MHNtNy04Wl9DUGdEaGd5RjVTS1RDcDhhcUlJRTRMekMwN1JkQTY0ZTlfQ1RLUS1aV282ajVGYk9pSEVLVUxJaC1jUS1RU0xjVUdJeEwxOVpKQVVfTlpTT2E2QW4wcllTWXJZQUZtQ2l1OHFoVVZhYlZfaHY5SEVaWGFWRjJ1OXBKLVowVlBZd0ppSlpIeHBDcGpIMnc?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 1925,
      "limit": 0
    }
  }
}